Skip Nav
Street Style
The Fashion Crowd Are Hitting London's Streets in Style
Fall 2017
Gucci’s Autumn Collection Calls For a Wild, Diverse, Fantastical Future
Red Carpet
Natalia Vodianova and Karlie Kloss Light Up London at the Fabulous Fund Fair
Hair
4 Helpful Hacks For Fine Hair

Versus Brand Expansion Plans

Versus to Expand Collaborations and Bid Adieu to Christopher Kane

This morning, Gianni Versace Spa made an announcement about the repositioning of their "young heart, soul and spirit of Versace brand", Versus. The idea is there will be more of a digital media approach to advertising and many future capsule collaborations with up and coming designers and stylists. Christopher Kane, who was the main collaborator with Versus, will be replaced by new talent. Additionally, the new designs won't be showcased only at fashion week, but on a more regular basis throughout all seasons. In a press release, Donatella Versace said,

"This is a very exciting development for Versus, and I’m thrilled to be engaged in such a major shake-up of the fashion world’s rules. I want to thank Christopher for his contribution to Versus over 6 seasons, during which I have been able to appreciate his extraordinary talent. Working with young talented people, and see them grow and develop as I have seen Christopher do over these years, is one of the most rewarding parts of my work. I wish him all the best for the development of his own line. He will always have my total support."

Are you excited to see what's next for Versus?

Image Source: WireImage
Around The Web
Join The Conversation
Blake Lively Blue Dress at Hollywood Walk of Fame 2016
Versace Spring 2017 Collection
Versus Versace Spring 2017 Collection | London Fashion Week
Emma Stone Versace Dress at Venice Film Festival 2016
Irina Shayk and Kourtney Kardashian Same Versace Dress
Amal Clooney's Dress at Cannes Money Monster Premiere
Reese Witherspoon and Tina Fey Matching at Oscars 2016
Kerry Washington Versace Dress at Oscars 2016
Versace Fall 2016 Runway
Gigi Hadid at Fashion Week Fall 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds