H&M's New Brand Is Every Minimalist's Dream Come True
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Calling all minimalists: H&M's new brand Arket has finally launched, and it's about to become your new favourite shop. Although on the slightly more expensive side of high street fashion, the label offers timeless yet stylish pieces that are crisp, relevant, modern, and fresh. Very much inspired by the Scandinavian aesthetic, it's a place where you'll be able to find good quality basics that will stand the test of time, and here are 12 pieces that you should shop immediately.