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What Do You Think of Celebrity and High Street Collaborations?

Yesterday I reported on PPQ's collaboration with online retailer and it got me thinking about celebrity and High Street collaborations. Over the past year there have been plenty in the UK including New Look and Lily Allen (pictured at the Hadley Freeman book launch), Topshop and Kate Moss, Mango and Penelope Cruz...But what do you make of it all?

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