This Is What It Looks Like When a Non-Model Re-Creates Fashion Campaigns
What would it look like if average women replaced fashion models in major campaigns? We now have an answer. Nathalie Croquet is a former fashion photo editor who is taking a turn in front of the camera for her series Spoof, which parodies high-fashion campaigns by famous French brands, including Givenchy and Isabel Marant. In partnership with photographer Daniel Schweizer, Nathalie dove into the project in an examination of "identity" and "femininity" within advertisements. The detailed re-creations are uncannily accurate, especially when placed beside the real images, and are intended to inspire viewers to think critically about the images.
But it's not just the thought-provoking intentions that draw us to Nathalie's work. We've also flipped magazines open only to find that not a single model looks like us, and we're excited to see Nathalie reimagine the ads as though real women were campaign stars. Read on to see our favourite selections from her collection of work.