Popsugar Fashion Virgil Abloh What Is Off-White? This 1 Streetwear Brand Is Creating So Much Hype, It's Hard to Keep Up 24 January 2018 by Nikita Charuza #1 Human ! So lucky to be ur friend! How cool are these pieces from new @off____white collection ... see it watch it stream it tonight!!! Sad I can't be there. What a banging show this is about to be! Love ya V.A. @virgilabloh A post shared by 🦋 (@bellahadid) on Sep 28, 2017 at 5:24am PDT Image Source: Getty As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Recently, it seems like we can't look anywhere without seeing Virgil Abloh's brand Off-White. Before he launched his streetwear brand Off-White c/o Virgil Abloh in 2013, the designer served as Kanye West's Creative Director and right-hand man. Since then, Virgil has managed to completely reinvent how most of us view streetwear and has made it red carpet appropriate. Virgil's designs include everything from a pair of chic biker shorts inspired by Princess Diana to hoodies and trainers that feature his famous arrow and striped designs. Beyoncé, Bella Hadid, and Rihanna are just some of the celebrities who have been supporting Virgil since the beginning. Keep reading to see why we're calling Off-White the streetwear brand to watch in 2018, and shop some of our favourite picks ahead. Bella Hadid Wearing an Off-White Ensemble #1 Human ! So lucky to be ur friend! How cool are these pieces from new @off____white collection ... see it watch it stream it tonight!!! Sad I can't be there. What a banging show this is about to be! Love ya V.A. @virgilabloh A post shared by 🦋 (@bellahadid) on Sep 28, 2017 at 5:24am PDT She's posing with Virgil Abloh. Rihanna Wearing an Off-White Dress A post shared by badgalriri (@badgalriri) on Oct 2, 2017 at 6:05pm PDT Beyoncé Wearing an Off-White Hoodie A post shared by Beyoncé (@beyonce) on Oct 20, 2017 at 9:39am PDT Tracee Ellis Ross Wearing an Off-White Dress PRETTY IN PINK ~ @off____white A post shared by Tracee Ellis Ross (@traceeellisross) on Nov 16, 2017 at 2:19pm PST Off-White Leather Boots Off-White Leather boots (£1,428) Off-White Boots from mytheresa.com Buy Now Off-White Appliquéd Lace-up Jersey Bodysuit Off-White Appliquéd Lace-up Jersey Bodysuit (£258, originally £430) Off-White Shapewear from net-a-porter.com Buy Now Off-White Cropped Cotton-jersey Sweatshirt Off-White Cropped Cotton-jersey Sweatshirt (£228, originally £380) Off-White Sweats & Hoodies from net-a-porter.com Buy Now Off-White Off White Diagonal Stripes Leather Card Holder Off-White Off White Diagonal Stripes Leather Card Holder (£130) Off-White Wallets from luisaviaroma.com Buy Now Off-White Printed Studded Leather Ankle Boots Off-White Printed Studded Leather Ankle Boots (£486, originally £810) Off-White Boots from net-a-porter.com Buy Now Off-White Oversized Printed Cotton-jersey T-shirt Off-White Oversized Printed Cotton-jersey T-shirt (£230) Off-White Tees from net-a-porter.com Buy Now Off-White Off White "Sculpture" Printed Leather Tote Bag Off-White Off White "Sculpture" Printed Leather Tote Bag (£630) Off-White Duffels & Totes from luisaviaroma.com Buy Now Off-White Asymmetric Silk-chiffon Dress Off-White Asymmetric Silk-chiffon Dress (£471, originally £785) Off-White Dresses from net-a-porter.com Buy Now Off-White Off White Striped Iphone 6 Case Off-White Off White Striped Iphone 6 Case (£26, originally £38) Off-White Tech Accessories from luisaviaroma.com Buy Now Off-White Suede-appliquéd Cropped Patent-leather Pants Off-White Suede-appliquéd Cropped Patent-leather Pants (£606, originally £1,010) Off-White Cropped Pants from net-a-porter.com Buy Now Off-White Off White Quilted Stripes Leather Shoulder Bag Off-White Off White Quilted Stripes Leather Shoulder Bag (£975) Off-White Shoulder Bags from luisaviaroma.com Buy Now Off-White Off White Classic Nylon Industrial Belt Off-White Off White Classic Nylon Industrial Belt (£145) Off-White Belts from luisaviaroma.com Buy Now Off-White Off White Camo & Cherry Blossom Canvas Parka Off-White Off White Camo & Cherry Blossom Canvas Parka (£1,082, originally £1,547) Off-White Outerwear from luisaviaroma.com Buy Now Virgil AblohOff-WhiteShoppableBest Of 2017Fashion InstagramsFashion DesignersMytheresaNet-A-PorterLuisaviaroma