POPSUGAR UK

This 1 Streetwear Brand Is Creating So Much Hype, It's Hard to Keep Up

24/01/2018 - 07:35 PM

Recently, it seems like we can't look anywhere without seeing Virgil Abloh's brand Off-White. Before he launched his streetwear brand Off-White c/o Virgil Abloh in 2013, the designer served as Kanye West [1]'s Creative Director and right-hand man. Since then, Virgil has managed to completely reinvent how most of us view streetwear and has made it red carpet appropriate.

Virgil's designs include everything from a pair of chic biker shorts inspired by Princess Diana [2] to hoodies and trainers that feature his famous arrow and striped designs. Beyoncé, Bella Hadid, and Rihanna [3] are just some of the celebrities who have been supporting Virgil [4] since the beginning. Keep reading to see why we're calling Off-White the streetwear brand to watch in 2018, and shop some of our favourite picks ahead.

Bella Hadid Wearing an Off-White Ensemble

She's posing with Virgil Abloh.

Rihanna Wearing an Off-White Dress

Beyoncé Wearing an Off-White Hoodie

Tracee Ellis Ross Wearing an Off-White Dress

Off-White Leather Boots

Off-White Leather boots [5] (£1,428)

Off-White Appliquéd Lace-up Jersey Bodysuit

Off-White Appliquéd Lace-up Jersey Bodysuit [6] (£258, originally £430)

Off-White Cropped Cotton-jersey Sweatshirt

Off-White Cropped Cotton-jersey Sweatshirt [7] (£228, originally £380)

Off-White Off White Diagonal Stripes Leather Card Holder

Off-White Off White Diagonal Stripes Leather Card Holder [8] (£130)

Off-White Printed Studded Leather Ankle Boots

Off-White Printed Studded Leather Ankle Boots [9] (£486, originally £810)

Off-White Oversized Printed Cotton-jersey T-shirt

Off-White Oversized Printed Cotton-jersey T-shirt [10] (£230)

Off-White Off White "Sculpture" Printed Leather Tote Bag

Off-White Off White "Sculpture" Printed Leather Tote Bag [11] (£630)

Off-White Asymmetric Silk-chiffon Dress

Off-White Asymmetric Silk-chiffon Dress [12] (£471, originally £785)

Off-White Off White Striped Iphone 6 Case

Off-White Off White Striped Iphone 6 Case [13] (£26, originally £38)

Off-White Suede-appliquéd Cropped Patent-leather Pants

Off-White Suede-appliquéd Cropped Patent-leather Pants [14] (£606, originally £1,010)

Off-White Off White Quilted Stripes Leather Shoulder Bag

Off-White Off White Quilted Stripes Leather Shoulder Bag [15] (£975)

Off-White Off White Classic Nylon Industrial Belt

Off-White Off White Classic Nylon Industrial Belt [16] (£145)

Off-White Off White Camo & Cherry Blossom Canvas Parka

Off-White Off White Camo & Cherry Blossom Canvas Parka [17] (£1,082, originally £1,547)


Source URL
https://www.popsugar.co.uk/fashion/What-Off-White-44469562