This Brazilian Blogger Is the Fashion It Girl Who's Missing From Your Insta Feed

Helena Bordon is so much more than your average fashion blogger. The 29-year-old Brazilian native has launched her own website, retail chain, and line of sunglasses. Of course, her feed is every bit as fabulous as the others you follow. Helena is always keeping us updated with the pieces she adds to her wardrobe and the places she goes on holiday, with the outfits to match.

But Helena's fashion roots run deep. Her mother, Donata Meirelles, is the style director at Vogue Brasil, and when it came time to shop for a wedding dress, Helena repurposed Donata's vintage Valentino design. Read on to find out more facts about Helena, because her story definitely doesn't end there, then make sure you follow the girl who's bound to inspire you to try new trends and shop new pieces.