Are You Emotionally Ready to See Kendall Jenner in Her Calvins?
When your new campaign is a hashtag, it makes sense to pluck one of the most social-media-savvy models for the ad. That's just what Calvin Klein did when it tapped Kendall Jenner to appear in the new #MyCalvins Denim Series, a limited-edition, logo-driven offering inspired by athletic and urban street style.
Alongside male model Simon Nessman, Kendall wore hooded crop tops, dungarees, and classic gym shorts for the shoot, which was photographed by Alasdair McLellan in New York City.
"Modelling for Calvin Klein Jeans is really a dream come true," Jenner said in a statement. "I've grown up wearing the brand and seeing the iconic advertising in magazines and on billboards featuring some of the world's top supermodels. To now be a part of that legacy is truly an honour."
The new collection, which will first debut exclusively at Opening Ceremony before being sold everywhere come May 15, is grounded by iconic Calvin Klein jeans, logo tees, and sweatshirts. The full men's and women's line includes denim shorts and jackets, jogging bottoms, unisex backpacks, and hats, all retailing from £39 to £234.
"Kendall is a modern beauty who brings her youthful spirit and edge to this special Calvin Klein Jeans campaign," said the label's chief marketing officer, Melisa Goldie. "Kendall's powerful fan base and global reach will further amplify the current cultural conversation surrounding the Calvin Klein Jeans brand and highlight this exciting limited edition."
Are you ready to see Kendall in her Calvins?