POPSUGAR UK

The Best Amazon Prime Day Fashion Deals

11/07/2023 - 09:00 AM

Fashion-connoiseurs, rejoice! Prime Day 2023 has officially kicked off, bringing with it a slew of can't-miss deals that span across all of the retailer's major categories. Naturally, as shopping experts, we're acutely tuned into all of the event's best deals and markdowns. From savings on cult-favourite beauty products [1] to price drops on Amazon's most coveted tech essentials [2], now really is the prime time to get your shop on (and save big while you're at it).

Since we've covered quite a few Prime Days in our careers, we can also tell you — with the utmost confidence — that this year's fashion deals are some of the best we've seen in recent memory. Standout finds include deals on everything from bestselling Calvin Klein bras and Adidas sneakers to savings on summer wardrobe staples [3] from brands like Levi's, Ray-Ban, Cupshe, The Drop, and more. Regardless of your personal style or shopping budget, you're bound to find something you'll love at Amazon's biggest sale of the year.

To help simplify your Prime Day shopping experience and give you more time to do what really matters (stock up on trending clothing essentials before they sell out, of course), we curated a guide to the best Amazon Prime Day fashion deals and rounded up our tops selects ahead. So make some space in your closet, get your laptop charged, and have your credit card handy — these are the biggest fashion deals of the year, after all.

Looking for something specific? Browse through our product categories, below, and shop more of POPSUGAR's editor-curated Amazon Prime Day Sale picks.

Best Prime Day Deals on Tops and Jackets

Mangopop Halter Neck Sleeveless Bodysuit [5] ($15, originally $38)

For a style you can team with just about any item in your closet (from jeans to trousers, denim shorts [6], and beyond), you can't go wrong with this form-fitting bodysuit from Amazon. The piece boasts more than 2,000 reviews on the retailer's site, with shoppers raving about everything from the style's flattering fit to its breathable design and more. Read our review of the Mangopop bodysuit [7] for the full product details.

Gap Big Shirt [8] ($42, originally $60)

Summer calls for colour, which you'll have no problem infusing more of into your wardrobe with this vibrant green button-down shirt from Gap. The oversize top is perfect for those looking to achieve a more lived-in, Hailey Bieber-inspired look. Plus, since Gap products are rarely on sale on Amazon, you'll want to scoop this piece up ASAP while you still can.

Levi's Original Sherpa Trucker Jacket [9] ($65, originally $108)

OK, we're calling it: this is the ultimate cool-girl jacket. Denim jackets are already winners in our book, but this style takes the layer to the next level with its distressed colouring, hardware accents, and cosy sherpa lining. You can wear it over a maxi dress [10] during the summer months or on top of a chunky sweater during the cooler seasons — the styling options are endless.

The Drop Blake Long Blazer [11] ($52, originally $75)

Let 'em know you mean both business and fun with this bright pink blazer from The Drop. The button-down style feels so on trend for summer, thanks to its Barbiecore-inspired colouring and playful oversize design. We'd team this with a white tank, mom jeans, and comfy white sneakers for a daytime ensemble that's equal parts sporty and polished.

Orolay Thickened Down Jacket [12] ($100, originally $150)

We know, the idea of buying a proper winter coat in the thick of warm summer temperatures might feel a little counterproductive. But trust us, come winter, you'll be so relieved to have this sunny (and notably warm) jacket incorporated into your wardrobe. The practical style is made from a thick polyester material that's designed to insulate warmth and keep you feeling comfortable in even the coldest temperatures.

Best Prime Day Deals on Pants and Leggings

Levi's Ribcage Straight Ankle Jeans [13] ($48, originally $80)

Looking for an excuse to update your jean collection? We recommend investing in a pair from Levi's, especially since the brand is known for making some of the most high-quality denim on the market — even better, without a high-end price tag to match. These straight ankle jeans are bestsellers that seamlessly blend a modern design with a more retro silhouette. What's not to love?

Adidas Plus-Size Essentials 3-Stripes Leggings [14] ($18, originally $40)

Like us, if you've been pining for a pair of striped Adidas leggings, now's your chance to shop the athletic bottoms on sale. Unlike other compressive leggings, this pant is made from a stretchy material that's designed to move with your body, rather than constrict it during a workout.

Iuga High Waist Yoga Pants [15] ($20, originally $30)

FWIW: these high-waisted yoga pants have more than 57,000 rave reviews on Amazon and are credited as being one of the retailer's bestsellers. In other words, you really can't go wrong with buying these universally flattering leggings, especially when they're on sale for Prime Day.

Best Prime Day Deals on Dresses and Jumpsuits

Belongsci Sleeveless Racerback Dress [16] ($37, originally $50)

Whether you're shopping for a graduation dress, are looking to be the best dressed guest at your next summer wedding ceremony, are simply need something formal and flattering to wear for work events or date night, this sleeveless dress is the perfect piece to slip into for any occasion. Plus, the side cutouts on the hip complete the look with a playful, skin-baring flair.

PrettyGarden Off -the-Shoulder Elastic Waist Jumpsuit [17] ($28, originally $51)

Few styles are more universally beloved by Amazon shoppers (and POPSUGAR editors) than this relaxed, off-the-shoulder jumpsuit. Hailed as the "perfect travel outfit," the romper is made from a blend of polyester and spandex materials, both of which are breathable, comfortable, and designed to mold to your body's shape — providing a flattering silhouette that can easily be dressed up or down.

Merokeety Sleeveless Lace Floral Cocktail Dress [18] ($42, originally $60)

Lavender is proving to be the colour of the season this summer, and we're obsessed with the way the delicate hue is embraced in this lacy number. Pair this formal dress with nude heels and a cute crossbody bag [19] for a look that'll align with every dress code this season — from weddings to work events and beyond.

Best Prime Day Deals on Shoes

Adidas Ultraboost 22 Running Shoe [20] ($100, originally $190)

Sales on Adidas sneakers are hard to come by these days since there's such a high demand for the brand's athletic shoes. Fortunately, this top-rated running shoe is on sale ahead of Prime Day and comes in over 15 colorways — so you're bound to find a pair that's well-suited for your own athletic wardrobe.

Best Prime Day Deals on Accessories

Ray-Ban RB4243 Round Sunglasses [21] ($104, originally $155)

Ray-Ban rarely hosts sales on its beloved sunnies and frames, so this under-the-radar deal on the label's classic round sunglasses is worth taking advantage of. The shades boast a retro-inspired flair thanks to their soft silhouette, cool brown colouring, and golden hardware accents. What's not to love?

Best Prime Day Deals on Swimwear

Eomenie One-Piece Swimsuit [22] ($36, originally $40)

It's summertime and the living's easy — so long as you've got a cute swimsuit. This hot pink style is high on our shopping wishlist, and the thousands of five-star reviews explain why. From the vibrant pink colouring — perfect for channelling the Barbiecore aesthetic [23] — to the tummy cutout and universally flattering fit, this is a one-piece swimsuit that's perfect for all body types [24] and shapes. Plus, you can't beat that price tag.

Cupshe One-Piece Swimsuit [25] ($33, originally $45)

Treat your swimwear drawer to a welcomed refresh with this scalloped one-piece swimsuit from Cupshe. This suit is equal parts stylish and practical as it features adjustable straps and removable cups — making it a great option for those with larger busts. We also love the midriff cutout that's front and centre since it completes the swimwear with a sultry, skin-baring flair.

Best Prime Day Deals on Intimates

Calvin Klein Modern Cotton Unlined Wireless Bralette [26] ($19, originally $30)

Calvin Klein is credited with making some of the most comfortable bralettes in the intimates category today, and the nearly 19,000 rave reviews regarding this particular style explain exactly why. According to shoppers, this lightweight bra is designed for all types of cup sizes and shapes, as it's made from a stretchy cotton material that's supportive yet still breathable. You can wear this around the house as a bra for lounging or throw it on as a sports bra for your next gym session.


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