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Appeal to Heaven Fashion Brand Launches With Digital Models

Futuristic Clothing Brand Appeal to Heaven Is the Latest to Launch With Digital Models

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London-based clothing brand Appeal to Heaven's debut collection Antares is inspired by the stars, because although they are so distant, we all celebrate and derive meaning from them. Antares features second skin turtlenecks, leggings, and oversize silk scarves created with the brand's first original print that mimics the reflections of water.

Antares is named after the constellation Scorpius, which founders Nazanin Shahnavaz and Austin Milne explains is "prominent in mythologies from around the world with associations to the heart, deities, rulers and creators. Our pattern looks simultaneously natural and artificial, as if each variant has been run through a computer program that's left it distorted and skewed. This is the sort of evocative ambiguity we like."

"In addition to the references and direction already mentioned, we found a lot of inspiration in the deserted streets of London. Without the usual crush of office workers and tourists, the centre of the city has been eerily quiet for months and felt like a blank canvas, ripe for reinvention," Appeal to Heaven told POPSUGAR.

The brand collaborated with Hong Kong-based digital artist Ruby Gloom to design futuristic avatars based on real life models Jazzelle Zanaughtti, musician Abra, and visual artist Princess Gollum for the campaign. Antares by Appeal to Heaven ranges from £180-£295 and is sized from XS to L. Keep reading ahead for a closer look.

Image Source: Appeal to Heaven

Appeal to Heaven Blue Antares Turtleneck

Appeal to Heaven Blue Antares Turtleneck (£280)

Image Source: appealtoheaven.co
Appeal to Heaven Blue Antares Turtleneck
£280
Buy Now

Appeal to Heaven Blue Antares Leggings

Appeal to Heaven Blue Antares Leggings (£295)

Image Source: appealtoheaven.co
Appeal to Heaven Blue Antares Leggings
£295
Buy Now

Appeal to Heaven Multicoloured Antares Silk Scarf

Appeal to Heaven Multicoloured Antares Silk Scarf (£180)

Image Source: appealtoheaven.co
Appeal to Heaven Multicoloured Antares Silk Scarf
£180
Buy Now

Appeal to Heaven Multicoloured Antares Turtleneck

Appeal to Heaven Multicoloured Antares Turtleneck (£280)

Image Source: appealtoheaven.co
Appeal to Heaven Multicoloured Antares Turtleneck
£280
Buy Now

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Appeal to Heaven Multicoloured Antares Leggings

Appeal to Heaven Multicoloured Antares Leggings (£295)

Image Source: appealtoheaven.co
Appeal to Heaven Multicoloured Antares Leggings
£295
Buy Now

Appeal to Heaven Red Antares Leggings

Appeal to Heaven Red Antares Leggings (£295)

Image Source: appealtoheaven.co
Appeal to Heaven Red Antares Leggings
£295
Buy Now

Appeal to Heaven Red Antares Silk Scarf

Appeal to Heaven Red Antares Silk Scarf (£180)

Image Source: appealtoheaven.co
Appeal to Heaven Red Antares Silk Scarf
£180
Buy Now

Image Source: Appeal to Heaven

Image Source: Appeal to Heaven

Image Source: Appeal to Heaven

Image Source: Appeal to Heaven

Image Source: Appeal to Heaven

Image Source: Appeal to Heaven

Image Source: Appeal to Heaven

Image Source: Appeal to Heaven

Image Source: Appeal to Heaven

Image Source: Appeal to Heaven

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