Ashley Graham x Quay International Women's Day Collection
Ashley Graham Opens Up About Her Quay Collection, the Importance of Curve Models, and More
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Quay is teaming up with Ashley Graham for its International Women's Day campaign. The campaign shows off the new collection of spring sunglasses and blue light glasses, and the best part is that the brand is making a £100,000 donation to Girls Inc. to empower and support the next generation of women. We got to speak with Ashley Graham about the importance of the collection ahead of its launch.
"It's incredibly important for everyone to see realistic portrayals of women and curvy bodies on billboards, TV, and in brand campaigns."
"I'm so excited to partner with Quay in honour of International Women's Day this year. This campaign is all about celebrating confidence, embracing self-expression, and empowering women to own who they are with a special focus on creating change and impact in our local communities. It was also so much fun selecting all of the sunglasses and glasses for this collaboration. We opted for bright, colourful designs and luxe details which make these the perfect accessory for spring," Ashley exclusively told POPSUGAR. "As part of this campaign, we are thrilled to support Girls Inc., which works to inspire all girls to be strong, smart, and bold through mentorship opportunities and advocacy work."
Scroll on to see the campaign and read more of our interview with Ashley about the importance of the collection, her message to young girls, and the importance of seeing curvy women in campaigns and billboards. You can also shop out the collection, which is available now.
Ashley on the Importance of Supporting Girls Inc.
"As part of this campaign, we are thrilled to support Girls Inc., which works to inspire all girls to be strong, smart, and bold through mentorship opportunities and advocacy work. I'm especially excited that our donation will go towards the local branches in NYC and SF, as those are communities that the Quay team and I care deeply about. I'm honoured to partner with Quay to invest in the next generation of women and help make a difference."
Ashley on the Biggest Challenges of Mothering During a Pandemic
"My mom Linda is the strongest person I know, and she inspires me endlessly. She has always lifted me up and encouraged me to be my best self. My mom has also set an amazing example for my sisters and me and emphasised the importance of showing kindness to ourselves and others through our actions and words. She taught me everything I know about being a good mom, and I'm so thankful for all of her help and guidance this past year with Isaac. Over my 20-year fashion career, the best advice I've learned is to keep believing in yourself and trust in the process! There will be ups and downs along the way, but it's through the journey that you learn the most about yourself."
Ashley on the Importance of Curve Models in Media
"It's incredibly important for everyone to see realistic portrayals of women and curvy bodies on billboards, TV, and in brand campaigns. Throughout my career, I've worked to challenge the status quo and advocate for inclusivity and representation in the fashion and entertainment industries. I'll continue to use my voice and platform to offer space for conversations around body positivity, empower others, and help create positive change for all people in my community who inspire me. "
Ashley on the Future of Her Career
"I've been able to really slow down and spend more time with my family. I have always valued quality family time, but with my career, I've typically been constantly on the go. It's been a silver lining to savor every moment with Isaac and my husband Justin and get the maternity leave I never thought I'd have. There are still so many things I want to do, and I'm hopeful for many more fashion moments in 2021! I was incredibly honoured to return to the runway for the first time postpartum this past September in Milan. I definitely missed the glamour and the feeling of being backstage before a show, and I cannot wait to travel and walk the runway again very soon!"
Ashley's Favourite Sunglasses From the Collection
"I LOVE an aviator look, especially as the weather gets warmer. I really gravitate towards both the High Key Two-Tone and the Playa sunglasses to add a little edge to any of my looks. I also like a big sunglasses moment for some extra glamour — the Flat Out sunglasses truly make a statement."
