Amazon might not have always been your first stop for stylish clothes [1], but the e-commerce giant is quickly establishing itself as a fashion heavyweight [2], not only offering styles from partner brands and luxury retailers like Shopbop [3] (Amazon Prime members get free two-day shipping for all of the site's wares), but now entering the market with its very own labels. And, spoiler alert, they are so, so good.
Amazon brands Goodthreads, Daily Ritual, Lark & Ro, and, of course, Amazon Essentials, offer the most stylish basics — cosy sweaters, the softest tees, on-trend activewear, and even denim — and some special pieces [4] that will take you from frigid days to that night's hottest event, all at insanely low prices. Not sure where to start? (We concede that the endless opportunities Amazon provides can be a bit overwhelming.) Check out the following 27 chic, endlessly wearable, ridiculously affordable items from Amazon's brands, but be prepared. Your shopping cart is about to overflow.
Daily Ritual Boucle Turtleneck Sweater
Available in 10 colours, Daily Ritual's Women's Cosy Boucle Turtleneck Sweater [5] ($42) has a slouchy fit, with dropped shoulders and a loose turtleneck.
Amazon Essentials' Skinny Jeans
Amazon Essentials' Skinny Jeans [6] ($21-$29) come in 11 colours and denim washes. Almost 400 reviewers have raved about these jeans.
Goodthreads Cotton Shaker Stitch Turtleneck Sweater
Pick from one of 10 colours in Goodthreads' Cotton Shaker Stitch Turtleneck Sweater [7] ($35-$40). A slouchy neck and oversized fit makes for a relaxed, casual look.
Daily Ritual Teddy Bear Fleece Quarter Zip Jacket
You're going to want all five colours of Daily Ritual's Teddy Bear Fleece Quarter Zip Jacket [8] ($53). The high-pile fleece is plush to the touch but designed not to add bulk to your look.
Amazon Essentials French Terry Fleece Jogger Sweatpant
You know you want new sweats, and Amazon Essentials' French Terry Fleece Jogger Sweatpants [9] ($18-$19) have a guilt-free price tag. Available in 14 solid colours and prints, the joggers have a relaxed, straight fit, pockets, and an elasticized waistband with an adjustable drawstring.
Amazon Essentials French Terry Fleece Crewneck Sweatshirt
Why not get the matching Amazon Essentials' French Terry Fleece Crewneck Sweatshirt [10] ($17), too? The classic crewneck sweatshirt is incredibly soft and comfortable and comes in 16 colours and prints.
Goodthreads Viscose Short-Sleeve Shirt
A great layering piece, Goodthreads' Viscose Short-Sleeve Shirt [11] ($30) comes in six solids and prints, each with a relaxed fit, shirt-tail hem, rolled sleeves, and a spread collar.
Lark & Ro Peplum Puffer Jacket
A prettier puffer, Lark & Ro's Peplum Puffer Jacket [12] ($47-$79) is a feminine take on a classic Winter jacket. Available in four colours.
Daily Ritual Long-Sleeve Split-Hem Tunic
Daily Ritual's Long-Sleeve Split-Hem Tunic [13] ($17-$26) is the classic crewneck you need, modernised with wide side slits and a relaxed fit. Available in black and heather grey.
Amazon Essentials Utility Jacket
Available in six colours, Amazon Essentials' Utility Jacket [14] ($32) is lightweight with a smooth-matte finish and a relaxed fit. An interior drawcord lets you cinch the jacket at the waist.
Lark & Ro Shoulder-Pillow Collar Puffer Jacket
Lark & Ro's Shoulder-Pillow Collar Puffer Jacket [15] ($88) looks so much more expensive than it is. A pillowed collar with a tie, a hidden zip-and-snap front closure, and slant pockets add to the appeal.
Amazon Essentials Studio Terry Capri Jogger Pant
Amazon Essentials' Studio Terry Capri Jogger Pants [16] ($18) come in eight colours and have more than 300 positive reviews on Amazon.
Lark & Ro Boucle Turtleneck Oversized Sweater
Lark & Ro's Boucle Turtleneck Oversized Sweater [17] ($42) is machine washable and features a drop shoulder, modern open turtleneck, rib details at the cuff and bottom hem, and an oversized fit.
Amazon Essentials Water-Resistant Packable Puffer Jacket
A Fall must-have, Amazon Essentials' Water-Resistant Packable Puffer Jacket [18] ($40) is available in eight colours. Contoured seams offer a fitted shape to the lightweight quilted coat, which has zip pockets, a stand-up collar, and elasticized cuffs. It packs neatly into an included carrying bag.
Lark & Ro Classic Long Sleeve Wrap Dress
Just try to pick a favourite from the 23 solid colours and prints available in Lark & Ro's Classic Long Sleeve Wrap Dress [19] ($25-$42). The knee-length dress has a super flattering drape.
Core 10 Build-Your-Own Yoga Pants
During the colder months, our yoga pants become just, well, our pants, and Core 10's Build-Your-Own Yoga Pants [20] ($44) let you create the perfect pair. Pick your size, waistband (cross, high, or medium), and length, and voila, you have your new favourites.
Goodthreads Lightweight Cotton Boyfriend Tunic
Available in nine stripes and prints, Goodthreads' Lightweight Cotton Boyfriend Tunic [21] ($32) will quickly become one of your go tos. The lightweight cotton shirt is treated with a special wash, so it feels like a favourite shirt you've had for years.
Lark & Ro Cap Sleeve Lace Dress with Scallop Details
The perfect holiday party dress at an even better price, Lark & Ro's Cap Sleeve Lace Dress with Scallop Details [22] ($59) comes in four colours. The allover floral lace dress has scallop details at the neck, sleeves, and hem and is fully lined except for the sheer cap sleeves.
Goodthreads Washed Jersey Cotton Tee
Effortlessly cool, Goodthreads' Washed Jersey Cotton Tee [23] ($11-$14, originally $15) features a straight hem and a chest pocket. The tee comes in 15 solid and striped options.
Daily Ritual Ponte Knit Leggings
Available in eight colours, Daily Ritual's Ponte Knit Leggings [24] ($16-$21) have almost 700 positive reviews on Amazon. The double-knit ponte fabric gives these high-waisted pants the comfort of leggings with the look of dress pants.
Goodthreads Boucle Shaker Stitch Cardigan Sweater
Goodthreads' Boucle Shaker Stitch Cardigan Sweater [25] ($51) has a bit of stretch, making it extra cosy. Ribbed cuffs and trim and front side pockets add to the classic look.
Daily Ritual Jersey Long-Sleeve Funnel-Neck Shirt
The layering piece your cold-weather wardrobe needs, Daily Ritual's Jersey Long-Sleeve Funnel-Neck Shirt [26] ($15-$17) is made of the softest jersey and has a chic curved hem.
Goodthreads Viscose Popover Tunic
Pair your favourite skinny jeans or leggings [27] with Goodthreads' Viscose Popover Tunic [28] ($30), available in six solid colours and prints.
Daily Ritual Jersey Mock-Neck Swing Dress
Daily Ritual's Jersey Mock-Neck Swing Dress [29] ($21, originally $25) is made of swingy jersey and has long sleeves. Throw on and go!
Mae Scoop-Neck Bodysuit
Whether you wear Mae's Scoop-Neck Bodysuit [30] ($18, originally $24) as a base layer or all on its own, we know you're going to love it. Available in black, grey, pink, and burgundy.
Lark & Ro Mock Neck Bell-Sleeve Sweater Dress
Lark & Ro's Mock Neck Bell-Sleeve Sweater Dress [31] ($28-$50) has on-trend bell sleeves and is made of soft, cosy yarn. The best part? It's machine washable.
Daily Ritual Boxy Jersey Tee
We're forever on the search for the perfect T-shirt, and Daily Ritual's Boxy Jersey Tee [32] ($12-$17) might just be our new favourite. The luxe jersey drapes beautifully, and 12 colour options mean we can stock up.