Finding beautiful, comfortable lingerie [1] that supports all your bits can be a bit trickier for plus-size, curve, or fuller bust women. Instead of searching the endless options on the web, we've saved you the legwork with six stylish and supportive boutiques that'll add a bit more excitement to your everyday.
The fashion industry has a complicated relationship with diversity. While ethnic diversity is steadily improving, body and size diversity continues to lack representation — on the catwalk, in editorial campaigns, and when searching for clothes that are designed to fit you well. We were disappointed that many stylish lingerie boutiques that offer sizes 18+ actually have no curve models on their websites or looking incredible on their social channels.
There's certainly a lot of improvement to be made in how inclusive the fashion industry actually is, but until then, we'll be showing love to the brands that are contributing to positive change. Ahead, are six of our favourite lingerie brands that celebrate diverse body types on their website, with their sizing, and on their social channels. There's no need to wait till Valentine's Day to slip into something sexy, because these gorgeous bras, knickers, and bodies will have you feeling yourself all year-round.
Heist Studios
Bras: 30A-40D
Knickers: 6-22
"Through an innovative combination of technology from sports and space never before used in the category, and our scientific knowledge of the female form, we create underwear world-firsts that will change every woman's experience for good. We've invented the tights that defy gravity. We've created the shapewear that takes 5cm off your waist without a hint of tightness. And this is just the beginning..." — Heist Studios [11]
Heist The Bralette [12] (£45) and Heist The Sheer Brief [13] (£22)