Popsugar Fashion Curvy Fashion The Best Curve and Fuller Bust Lingerie Brands in the UK Stylish, Supportive Lingerie Brands That Curve and Fuller Bust Women Will Love 31 January 2020 by Kara Kia Image Source: Lonely Label As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Finding beautiful, comfortable lingerie that supports all your bits can be a bit trickier for plus-size, curve, or fuller bust women. Instead of searching the endless options on the web, we've saved you the legwork with six stylish and supportive boutiques that'll add a bit more excitement to your everyday. The fashion industry has a complicated relationship with diversity. While ethnic diversity is steadily improving, body and size diversity continues to lack representation — on the catwalk, in editorial campaigns, and when searching for clothes that are designed to fit you well. We were disappointed that many stylish lingerie boutiques that offer sizes 18+ actually have no curve models on their websites or looking incredible on their social channels. There's certainly a lot of improvement to be made in how inclusive the fashion industry actually is, but until then, we'll be showing love to the brands that are contributing to positive change. Ahead, are six of our favourite lingerie brands that celebrate diverse body types on their website, with their sizing, and on their social channels. There's no need to wait till Valentine's Day to slip into something sexy, because these gorgeous bras, knickers, and bodies will have you feeling yourself all year-round. Related: If You Like Reformation, Then You'll Love These 5 Incredibly Chic Boutiques 1 Playful Promises View this post on Instagram A post shared by Playful Promises Lingerie (@playfulpromises) on Jan 17, 2020 at 12:00pm PST Bras: 28DD-44H Knickers: 6-30 "Playful Promises are joining the mission to help change and save the planet with One Tree Planted. This means for every order you make with us, one tree will be planted around the world." — Playful Promises Playful Promises x Felicity Hayward Self Love Longline Bra Curve (£40) and Playful Promises x Felicity Hayward Self Love High-Waist Brief Curve (£20) Playful Promises x Felicity Hayward Self Love Longline Bra Curve £40 from playfulpromises.com Buy Now Playful Promises x Felicity Hayward Self Love High-Waist Brief Curve £20 from playfulpromises.com Buy Now 2 Figleaves View this post on Instagram A post shared by Figleaves (@figleavesofficial) on Jan 3, 2020 at 5:54am PST Bras: 28C-52D Knickers: 6-28 "Every woman, whatever her shape or size, should enjoy the transformative power of great fitting lingerie and swimwear." — Figleaves Elomi Matilda Underwired Plunge Bra (£31.50, originally £42) and Elomi Matilda Full Brief (£7, originally £24) Elomi Matilda Underwired Plunge Bra £31.50 from figleaves.com Buy Now Elomi Matilda Full Brief £7 from figleaves.com Buy Now 3 Scantilly View this post on Instagram A post shared by Scantilly by Curvy Kate (@dearscantilly) on Oct 31, 2019 at 4:56am PDT Bras: 28D-40JJ Knickers: 8-22 "Fit, lift, shape and comfort — we work our socks off to give you everything your gorgeous figure needs." — Scantilly Scantilly Indulge Me Stretch Lace Body (£45) Scantilly Indulge Me Stretch Lace Body £45 from curvykate.com Buy Now 4 Heist Studios Image Source: heist-studios.com Bras: 30A-40D Knickers: 6-22 "Through an innovative combination of technology from sports and space never before used in the category, and our scientific knowledge of the female form, we create underwear world-firsts that will change every woman's experience for good. We've invented the tights that defy gravity. We've created the shapewear that takes 5cm off your waist without a hint of tightness. And this is just the beginning..." — Heist Studios Heist The Bralette (£45) and Heist The Sheer Brief (£22) Heist The Bralette £45 from heist-studios.com Buy Now Heist The Sheer Brief £22 from heist-studios.com Buy Now 5 Savage x Fenty View this post on Instagram A post shared by SAVAGE X FENTY BY RIHANNA (@savagexfenty) on Jan 10, 2020 at 10:54am PST Bras: 32A-46FF Knickers: 4-26 "Savage X Fenty celebrates fearlessness, confidence, and inclusivity. The label has disrupted and redefined the marketplace with its accessible price point and extensive assortment of lingerie." — Savage X Fenty Savage x Fenty Locket Down Xtra VIP Box (1X-3X) (£35, originally £60) Savage x Fenty Locket Down Xtra VIP Box (1X-3X) £35 from savagex.co.uk Buy Now 6 Bluebella View this post on Instagram A post shared by Bluebella Lingerie (@bluebella) on Jan 15, 2020 at 10:28am PST Bras: 30A-40D Knickers: 6-26 "Our ethos is about empowering women with a strong dialogue and aesthetic to support that, a modern take on sensuality." — Bluebella Bluebella Nikita Closed Bra (£38) and Bluebella Nikita Thong (£16) Bluebella Nikita Closed Bra £38 from bluebella.com Buy Now Bluebella Nikita Thong £16 from bluebella.com Buy Now 7 Lonely View this post on Instagram A post shared by Lonely® (@lonelylingerie) on Jan 20, 2020 at 12:10pm PST Bras: 30A-43G Knickers: 4-18 "Lonely is a New Zealand-based design house that celebrates the strength and individuality of women and creates lingerie, swimwear, and clothing." — Lonely Lingerie Lonely Bonnie Underwire Bra Chartreuse (£76) and Lonely Bonnie Brief Chartreuse (£42) Lonely Bonnie Underwire Bra Chartreuse £76 from lonelylabel.com Buy Now Lonely Bonnie Brief Chartreuse £42 from lonelylabel.com Buy Now Curvy FashionCurveValentine's DayLingerie