Whether you love discovering new clothing lines, wearing It pieces before the masses, or shopping brands that others are less familiar with, emerging designers from Fashion Week [1] are well worth your attention. From up-and-coming labels to under-the-radar designers finding their way into the spotlight, New York Fashion Week [2] was host to fresh talents aplenty.
These worth-knowing labels are certainly nuanced in terms of shopping fresh pieces, and they at once hit on some of the biggest themes in fashion right now from nostalgia-driven trends to beautifully cut classics with a minimalist lean, and accessories [3] from bags [4] to shoes [5] and jewellery [6] that demand attention and make every outfit in your wardrobe shine. But even better is the fact that a few of these on-the-rise designers have already dressed some of our favourite celebrities like Beyoncé, Hailey Baldwin, Bella Hadid, Selena Gomez [7], and Sophie Turner. By counting these major It girls as fans, we're certain these emerging labels are going to get buzzier and buzzier over the next few seasons.
Ahead, discover 14 emerging designers we're betting big on from New York Fashion Week [8]. While familiarizing yourself with these fresh talents is half the fun (and totally worth the eye candy at the very least), you might feel convinced to scoop up a piece or two the next time the shopping bug strikes.
Pyer Moss
Known for ultrastylish streetwear and an unabashed celebration of African-American culture, Pyer Moss was one of the buzziest shows during NYFW. For Spring 2020, designer Kerby Jean-Raymond — who was recently named the winner of 2018's CFDA/Vogue Fashion Fund Award and artistic director of Reebok's new Reebok Studies__ [9] collection — embraced the '80s via glamorous dresses, sporty separates, and bold pops of colour that make for a fun fresh and fun ensembles. If you're after sporty-chic looks both for day and night, this line is your new go-to.
SHOP PYER MOSS [10]
Marina Moscone
Founded in 2016 by sisters Marina and Francesca Moscone, Marina Moscone is anchored in tailoring and layering with ultra-clean lines and feminine details as a signature. For Spring 2020, minimalist silhouettes feel easy yet luxurious with a nod to the '90s vis colour-blocking, straight neckline bustiers, sweeping long coats, and layered slip dresses. A must-know for lovers of simplistic, fuss-free, and elegant style.
SHOP MARINA MOSCONE [11]
Photo: Andres Burgos
Victor Glemaud
Counting Hailey Baldwin [12] and Selena Gomez [13] as fans, Victor Glemaud launched his namesake label in 2006, focusing on meticulously cut knitwear for all people, genders, races, sizes, and personalities. With vibrant colours, geometric colour blocking, and lettuce-trim hems as hallmarks of the Spring 2020 collection, this line is a must-try for unexpected party attire and playful daytime attire alike. Not to miss: the one-shoulder maxi dress and shrunken sweaters.
SHOP VICTOR GLEMAUD [14]
Alejandra Alonso Rojas
A fourth-generation hand-knitter, Madrid-born Alejandra Alonso Rojas is a 2019 CFDA/Vogue Fashion Fund Finalist who combines both traditional and experimental knitting techniques to create wearable, one-of-a-kind pieces. Defined by ultra-clean lines, impeccably tailored fabrics, and playful prints, this brand boasts a range of feminine and menswear-inspired staples from dresses and tops to blazers and pants. When seeking out stylish options for the office or an alternative take on evening wear, this collection has you covered.
SHOP ALEJANDRA ALONSO ROJAS [15]
Bevza
Kyiv-born Svitlana Bevza is the mastermind behind the minimalist-chic brand, Bevza. Counting Bella Hadid and Sophie Turner as recent fans, Bevza's signature styles include slinky slip dresses, sleek separates, and experimental details like unique cutouts, pearl-strung tops, and off-kilter flourishes, all with a '90s bend. The brand also offers sharp accessories like square-toe shoes and structured bags — two big trends we're seeing rule the Spring 2020 runways.
SHOP BEVZA [16]
Jonathan Cohen
Artistic prints, playful silhouettes, and bold uses of colour define Jonathan Cohen's namesake label, which officially launched in 2011. Combining his Mexican heritage with the laid-back ease of the San Diego surf culture and a modern city approach inspired by Manhattan, this line is all about celebrating exceptional craftsmanship and a playful spirit which, to us, is the exact embodiment of how fashion-driven women want to dress. We highly reccomend a dress from this collection for your next special occasion or event. We highly recommend a dress from this collection for your next special occasion or event.
SHOP JONATHAN COHEN [17]
Claudia Li
Tailored, feminine, and delightfully quirky are four words to describe New Zealand-raised and London-trained Claudia Li's eponymous label, which she founded in 2015. With rich splashes of colour, eye-catching prints, and voluminous silhouettes as core staples of her collection, Li always takes a nuanced approach to wardrobe classics. For tempered tastes, sleek and minimal pieces are a signature, too, from pleated skirts to structured tops and slightly-sporty outerwear. For those who crave sleek, statement-making attire for both work and play, this brand is for you.
SHOP CLAUDIA LI [18]
Ryan Roche
Ryan Roche is a pared-back collection of everyday essentials that includes luxurious knits, tailored separates, and feminine details. This collection is for the pragmatic and fashion-minded dresser: while quietly chic and fuss-free, every piece is thoughtfully designed, achieving an easy and elevated impact that many a modern woman craves. What's more, Roche is committed to responsible manufacturing via sustainable, low-impact production, has worked with a women's cooperative in Nepal for the last decade, and is focusing her efforts on high-quality American and Italian manufacturing.
SHOP RYAN ROCHE [19]
PH5
PH5 is an innovative, playful, and whimsical knitwear brand by Wei Lin and Mijia Zhang, based in New York and China. But don't assume these pieces fall in line with your go-to sweaters and cardigans; PH5 designs feature architectural shapes, asymmetrical detailing, and colour-drenched patterns that standout whether you style a piece for the office, off-duty, or an occasion. The brand — which is celebrating its fifth anniversary for Spring 2020 — often collaborates with accessory labels, too, including colourful sunglasses designed in partnership with Bonnie Clyde for their latest collection.
SHOP PH5 [20]
Collina Strada
With a '90s grunge aesthetic and ethical ethos, Collina Strada's founder and designer Hillary Taymour is setting out to become a fully sustainable and radically transparent brand in the near future. Transcending trends, the New York-based and designed label focuses instead on easy-to-wear clothes with a fearlessly fluid attitude. Unexpected details reinvent closet classics like slip dresses, sweatshirts, and skirts with a feminine and humourous spirit, catching the eye of Rihanna [21], Kim Kardashian [22]'s daughter North West [23], and fashion influcners like Courtney Trop [24] and Reese and Molly Blutstein [25] alike. A few of our current-season favourites include a daisy-print lace top, wave-print puffer jacket, and orange tie-dye hoodie.
SHOP COLLINA STRADA [26]
Rui Zhou
For her first-ever solo presentation, Chinese designer and CFDA Elaine Gold Finalist Rui Zhou delivered a uniquely conceptual collection of undergarments and knitwear inspired by tension in a long-distance relationship. Going far beyond sweaters and tights, Zhou's work explores the interaction between garments and the body and intends for her pieces to serve as a second layer of skin.
SHOP RUI ZHOU [27]
Aliétte by Jason Rembert
Celebrity stylist Jason Rembert [28] — whose clients include Issa Rae, Rita Ora, and Marsai Martin among others — has now added designer to his resume, debuting his first Aliétte runway show during New York Fashion Week. Named after his daughter and late mother, the eveningwear-focussed label takes inspiration from the true essence of women with the Spring 2020 collection serving as an in-depth reflection on "what it takes to be a woman" and her ability to be whoever she wants to be, not confined by so-called society norms.
In other words, this collection is made for power dressing moments from the tailored silk-satin suits with strong shoulders to the dramatic dresses with knit, bead, and embroidery detailing.
EXPLORE ALIÉTTE BY JASON REMBERT [29]
MARKGONG
Establishing his namesake brand in 2015, Mark Gong designs clothes with playfully fresh elements. Think prim dresses with off-kilter details like corsets and cut-outs; statement-making outerwear in bright colours and dizzying prints; pants and shirts with peek-a-boo cutouts and daring slits; garments spliced together with mix-and-match fabrics.
Taking inspiration from both his years spent in nature at the Midland School in Los Olivos, California, as well as his global travels, Gong's creativity is rooted in the beauty of nature with a flair for the unconventional.
SHOP MARKGONG [30]
Cong Tri
Beyoncé, Gabrielle Union [31], Sophie Turner, Shailene Woodley, Kate Bosworth [32], Julia Garner, and Joan Smalls make up several of Cong Tri's recent (and very epic) red carpet moments, all of which have catapulted the Vietnamese designer into the spotlight. With an exceptional vision and flair for the dramatic, Tri became the first Vietnamese member of the Asian Couture Federation in 2014, and since, has been globally recognised for his red carpet-worthy gowns that feature extraordinary feather and bead detailing, captivating silhouettes, and exceptional draping. We expect to see many more Cong Tri gowns on the red carpet throughout award season.
SHOP CONG TRI [33]