POPSUGAR UK

The 21 Coolest New Swimsuit Releases For July, Straight From a Professional Shopper

24/06/2021 - 08:20 PM

Yes, I shop for a living [1], but what I get truly excited for is swimsuit season [2]. One-pieces, bikinis — I love 'em all! Since my job is to be on the lookout for the coolest, trendiest designs [3] released online, I'm definitely an expert when it comes to the best options worthy of your attention. That's why I curated a guide to the hottest options that will be flying off the shelves in July. Take a look and scoop up these fun picks fast — they'll sell out in no time.

Summersalt Perfect Wrap One-Piece Swimsuit

I own and have reviewed [5] this Summersalt Perfect Wrap One-Piece Swimsuit [6] ($95) — let me tell you, it's a total winner. I'm so excited the brand released new colorways in it this summer!

Kotomi Swim Angie Bikini

OK, can we talk about this cool Kotomi Swim Angie Top [7] ($72) and Kotomi Swim Angie Bottom [8] ($65)? The smocked fabric is incredibly flattering, and customers rave about the great quality. The Australian brand is sustainable and on-trend.

Aerie Offline Real Me Printed Bikini

I own about five Aerie swimsuits, but this new design is making me want to get another! The Aerie Offline Real Me Printed Wide-Strap Scoop Bikini Top [9] ($34, originally $45) and Aerie Offline Real Me Printed High-Cut Cheeky Bikini Bottom [10] ($30, originally $40) was just posted on the site and the pattern is so pretty.

Capittana Teresa Handmade Bikini Set

This Capittana Teresa Handmade Bikini Set [11] ($189) might be the cutest bikini design of the whole summer — that print is too good! The set is produced in a sustainable factory and handmade by Peruvian artisans.

Scampi Biki

Founded in Sweden in 1983, this stylish swimwear brand serves up timeless silhouettes you'll want to wear over and over again. I'm particularly into this Scampi Bermuda Top [12] ($73) and Scampi Sara Bottom [13] ($52, originally $65) — the print makes me want to go on holiday.

Lokiki Georgia Plunge One-Piece Swimsuit

For a modern and minimalist look, you'll adore this Lokiki Georgia Plunge One-Piece Swimsuit [14] ($165) — it comes in eight different colours. I am obsessed with the sleek, timeless design.

Dippin' Daisies x Aspyn Ovard Riviera One-Piece Swimsuit

If you are all about neutrals, you will fall hard for this Dippin' Daisies x Aspyn Ovard Riviera One-Piece Swimsuit [15] ($78). The smocked top and high-cut leg will make you feel amazing.

Show Me Your Mumu Floral Bikini

The romantic style of this Show Me Your Mumu Seaside Ruffle Top [16] ($84) and Show Me Your Mumu Island Ruffle Bottom [17] ($84) is too pretty. Pair the set with some cute pink sandals.

Solid and Striped Issi One-Piece

If you want to feel powerful and sexy, look no further than this Solid and Striped Issi One-Piece [18] ($188). The low cut and cherry red hue is stunning.

Zurie Bikini

If you can't get enough glitter in your life, this Kenzi Bikini Top [19] ($78) and Zurie Bikini Bottom [20] ($78) is calling out your name. Customers give this swimsuit excellent reviews.


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