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Amazon Has a Secret Section of Cool, Premium Brands, and You Need to See It

10/11/2021 - 04:20 PM

As we slowly emerge from a pandemic that has drastically changed our dressing habits [1], our focus has been on acquiring less, but investing in big-ticket items [2] that are well-made and extremely durable. Amazon, as it turns out, has a whole section [3] of premium brands that command higher prices, but provide quality pieces that will last a long time.

Among them, the Los Angeles-based brand Anine Bing [4] creates timeless wardrobe layers infused with laid-back energy. There's also Cotton Citizen [5], which focuses on basics made from premium garments. Keep reading to explore more brands you need to have on your radar [6], and build your own uniform with the pieces we've curated ahead.

An Everyday Choice: Varley Rogers Sweatshirt

From the office to a casual hangout, this Varley Rogers Sweatshirt [8] ($178) will take you everywhere, making sure you're warm and comfortable the whole time. It's the perfect everyday piece.

For Some Cutouts: Monrow Cut Out Shoulder Long Sleeve Top

The cutouts of this Monrow Cut Out Shoulder Long Sleeve Top [9] ($60) make it unexpectedly playful, while the fitted bodice dials up the allure. It packs some drama in the most stylish way.

For All-Day Lounging: Anine Bing Val Pants

These Anine Bing Val Pants [10] ($299) will be your part of your daily uniform, because yep, you'll never want to take them off. If you're feeling brave, and your office is cool with that, you can even style them for work.

A Classic Midi: ATM Anthony Thomas Melillo Mixed Media Pima Cotton Dress

This ATM Anthony Thomas Melillo Mixed Media Pima Cotton Dress [11] ($225) is versatile enough to take from the boardroom to happy hour. At night, pair it with strappy heels or tall boots for added sex appeal.

For the Globetrotter: Anine Bing City Love Sweatshirt

This Anine Bing City Love Sweatshirt [12] ($169) has an air of insouciance that makes it cool and worthy of adding to your closet (plus gifting to a friend). It's also a subtle push to get out there and explore the most popular cities in the world.

A Refined Black Top: Cotton Citizen Ibiza Polo

We love that there are endless ways to style this chic Cotton Citizen Ibiza Polo [13] ($125). It'll match everything from jeans to satin slip skirts, then leather shorts to wide-leg trousers.

A Wardrobe Essential: Cotton Citizen Veroni Midi Dress

Everyone needs a basic LBD in the closet, especially if it looks well-made like this Cotton Citizen Veroni Midi Dress [14] ($186). Don't worry, you can pair it with a sweater or layer it over a top to make it more winter-friendly.

Brown Crush: Line & Dot Jessica Ribbed Sweater Dress

If you gravitate toward muted or deep colours during the cold season, then this Line & Dot Jessica Ribbed Sweater Dress [15] ($136) was made for you. The fluid silhouette and luxe-looking fabric make it stand out.

Pattern Play: Ganni Printed Cotton Poplin Mini Dress

This Ganni Printed Cotton Poplin Mini Dress [16] ($265) is an easy way to make your look visually interesting. The colour contrast is pretty, while the sleeves and smocked bodice make it modern and fun.

A Classic Black Dress: Enza Costa Tencel Cashmere Rib Midi Dress

You'd get a lot of mileage out of this Enza Costa Tencel Cashmere Rib Midi Dress [17] ($365), because you can dress it up for a date or keep it cool and casual for the office or to run errands. Trust us, you'll turn to it season after season.

For Some Cutout-Shoulder Action: Enza Costa Silk Rib Angled Neck Midi Dress

This Enza Costa Silk Rib Angled Neck Midi Dress [18] ($225) oozes sex appeal, confidence, and femininity. It's a great one to dress up or down, depending on the occasion.

A Cold Weather Must Have: Mother The Drop Pillow Talk Puffer

This Mother The Drop Pillow Talk Puffer [19] ($425) will keep these bitter winter chills away, while you stay warm and look edgy. The cropped silhouette is also a plus.

A Pop of Green: Vince Long Sleeve Shaped Collar Pullover

We love the soft hue and understated elegance of this Vince Long Sleeve Shaped Collar Pullover [20] ($345). This style has enduring appeal, and it's no wonder.


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https://www.popsugar.co.uk/fashion/best-premium-brands-on-amazon-fashion-48597606