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The quiet-luxury aesthetic might not be new to mainstream fashion — after all, quiet-luxury brands like Tory Burch and The Row have been staples for years — but with the help of a few significant pop culture moments (namely Shiv Roy's polished wardrobe on "Succession" and Gwyneth Paltrow's refined courtroom style), the elevated trend has seen a renewed interest among younger generations.
Like most viral TikTok trends, fashion brands are beginning to take notice — and introducing their own takes on the sophisticated aesthetic in the process. From suit vests and oversize blazers to cashmere baseball caps and neutral-coloured everyday sneakers, the quiet-luxury aesthetic calls for elegance and quality. It's all about styles that scream refinement without any loud branding necessary.
Trend forecasters predict it will be the look of the summer — and naturally, our expert editors did a little due diligence in determining what quiet luxury really means, how to style it, and where to shop out quiet-luxury outfits that you can wear from the office to the airport. Favourite Daughter, Staud, Cuyana, and Mango are among our favourite brands to achieve the look.
What Is the Quiet-Luxury Fashion Trend?
Much like TikTok's old-money aesthetic, the quiet-luxury trend plays directly into fashion's current "less is more" ideology; it's minimalism with a hyper focus on quality craftsmanship and pieces that look expensive but not flashy. Gone are the days of logomania, signature prints, and eye-catching hardware accents; this season, fashion's most iconic figures are looking at their wardrobes through an understated lens (keywords being: elevated silhouettes, clean lines, versatile colour palettes, and rich materials like cashmere).
Ahead, we shopped out 12 styles that nail the quiet-luxury trend. Whether you are looking to update your work wardrobe, need more formal evening outfits, or simply want to look as effortlessly rich as your favourite Roy character, each of these pieces is bound to elevate your summer style with a more classic flair.