For whatever reason, buying new underwear [1] is always gratifying, yes? Even when it's not the sexiest style like a cotton bikini or seamless thong, there's something about a fresh pair of skivvies that sparks joy. If you're thinking to yourself, underwear is underwear, what are you talking about? Then, perhaps you'd be more enthralled by a cute pair from a small or independent [2] lingerie brand? From bold and bright colours to simple and comfy cuts to superpretty and feminine details, there are tons of cool underwear brands out there with unique styles to peruse. Think high-cuts รก la the '90s, ruffled and lace designs (hello, French-girl vibes!), and even comfy-cute takes on boxers and tidy-whities.
Whether you're overhauling your lingerie drawer or in the mood for a bright, lacy, or mesh little number to elevate your mood, underwear is always a solid purchase. You're guaranteed to get a lot of wear out of bikinis, thongs, briefs, a cheeky cut, or whatever your go-to underwear style is. Maybe you like to rotate through a few silhouettes depending on the occasion or outfit. Or, your ideal form of "lounge attire" is a comfy sweatshirt [3], cosy socks, and a cute pair of boyshorts. Perhaps laundry isn't in the cards for you at the moment. No stress. A new pack of undies can help get you through a few more days.
Ahead, scroll on for our edit of cute, comfy, and straight-up practical underwear from small and independent lingerie brands [4]. Not only will you be upgrading your underwear drawer, but you'll be supporting a brand where every purchase makes a difference.
Parade Cheeky
We're obsessed with this new lingerie line and find this orange Parade Cheeky [6] ($9) to be a real mood lift.
Soft Focus High Waisted Brief
This Soft Focus High Waisted Brief [7] ($48) is our perfect "lounge" style.
Stripe & Stare Spring Pastels Knicker Box
For supersoft briefs in cute colours, look no further than this Stripe & Stare Spring Pastels Knicker Box [8] ($49).
Lively The Mesh Back Bikini
What more could we say about this Lively The Mesh Back Bikini [9] ($10) other than me-ow?!
Araks Isabella Panty
We love the colour combo on this Araks Isabella Panty [10] ($48).
Negative Underwear Whipped High Rise
This Negative Underwear Whipped High Rise [11] ($45) is peak cosy with an oversized sweatshirt and socks.
KiT Undergarments Seamless Thong
Can't go wrong with this KiT Undergarments Seamless Thong [12] ($22). The soft blue hue feels so fresh for spring.
Les Boys Les Girls Semi Sheer Seamfree High Waist Briefs
For a '90s look, we're so into these Les Boys Les Girls Semi Sheer Seamfree High Waist Briefs [13] ($27).
Proclaim Tencel Mid-Rise Brief
This Proclaim Tencel Mid-Rise Brief [14] ($28) is silky soft.
Fleur du Mal Gardenia Lace Thong
A little indulgent, but this Fleur du Mal Gardenia Lace Thong [15] ($45) is so pretty!
Mary Young Lux High Waist Brief
For those who thought a white brief couldn't be sexy, we present to you this Mary Young Lux High Waist Brief [16] ($47).
Blush Lingerie The Cotton High Leg Thong
We love the nostalgic look of this Blush Lingerie The Cotton High Leg Thong [17] ($15).
Dora Larsen Frankie Low Rise Knicker
We're always here for a unique colour and fabric combo, like this Dora Larsen Frankie Low Rise Knicker [18] ($39).
CUUP The Bikini
We highly recommend having a few pairs of this CUUP Bikini [19] ($18) in your lingerie drawer.
Richer Poorer Femme Boxer
With a t-shirt, this Richer Poorer Femme Boxer [20] ($26) is loungewear-chic.
Antidote Studios Je t'aime Miami Panty
Give your lingerie drawer a French-girl upgrade with Antidote Studios Je t'aime Miami Panty [21] ($45).
Skarlett Blue Beloved High-Rise Chikini
This Skarlett Blue Beloved High-Rise Chikini [22] ($24) is so delicate and sweet.
Boy Smells Lilac Brief
This Boy Smells Lilac Brief [23] ($25) puts us in a springtime mood.
Eberjey Pima Goddess Everyday Thong Trio
Can't go wrong with this Eberjey Pima Goddess Everyday Thong Trio [24] ($48).
The Great Eros Forma Hi Waist Bikini
We love the detailing on this The Great Eros Forma Hi Waist Bikini [25] ($68).
Lorette Lingerie L Ruffle Panties
The mesh booty on these Lorette Lingerie L Ruffle Panties [26] ($57) is low-key sexy.
323 Undie Set
This 323 Undie Set [27] ($30) is pretty hard to resist.
Else Belize High Waist Brief
How beautiful is this Else Belize High Waist Brief [28] ($62)?!
Beija London Tracks Brief
Give us this Beija London Tracks Brief [29] ($39) in every colour.
In A Fiona Lace Thong
This In A Fiona Lace Thong [30] ($42) is pretty, yet practical.
Knixy Lace Essential High Rise
This Knixy Lace Essential High Rise [31] ($25) gives us French-girl vibes.
Baserange Aid Pants
Is it us, or are these Baserange Aid Pants [32] ($51) looking ubercosy?
Vivien Ramsay Hi Cut Panty
This Vivien Ramsay Hi Cut Panty [33] ($48, originally $64) puts a stylish spin on the simple white thong.
Gianna Cotton Violet Panties
These Gianna Cotton Violet Panties [34] ($62) are made for chill days at home.
Lonely Hollie Short
Cosy, but make it ultra-feminine in this Lonely Hollie Short [35] ($60).