POPSUGAR UK

Beyoncé Gifted Her Friends the New Adidas "Icy Park" Collection in an Actual Block of Ice!

09/02/2021 - 10:11 AM

Beyoncé is back at it with the third drop in her Adidas x Ivy Park collection [1] called "Icy Park." As the name suggests, the collection is inspired by the slopes and includes an array of footwear, apparel, and accessories that mix skiwear with streetwear. The size-inclusive collection [2] features a ton of cozy pieces in materials like faux sheepskin and performance towel terry. There's also a new Ivy Park monogram on some clothing and accessories, while other pieces have a ski-tag print on them. The collection shows off five shoe styles, including a new iteration of the Ivy Park Ultra Boost, Forum Lo, Forum Mid, and Super Sleek trainers, and the brand-new Super Sleek Boot.

For the collection, Beyoncé recruited A-list heavyweights like Hailey Bieber, rapper Gucci Mane, singer Kaash Paige, and models Kyla Coleman, Akesha Murray, and Shi Gray to star in the campaign. Continuing off of the last collection [3]'s idea of "This Is Your Park," Beyoncé also invited her fans to remember that "Your Park Is Your Wonderland" with the latest drop. The singer also went all out when gifting her friends with the new collection, because the trainers actually came in a block of ice! How wild is that? Read on to get a glimpse of the collection, and come back here for more information about the release.

Watch the Teaser

Beyoncé Staring in the New Campaign

The Sneakers Came in a Block of Ice

Lil Yacthy Receiving the Sneakers

Hailey Bieber For Ivy Park

Hailey Bieber For Ivy Park

Hailey Bieber For Ivy Park

Gucci Mane For Ivy Park

Kaash Paige For Ivy Park

Gucci Mane For Ivy Park

Watch the Teaser


Source URL
https://www.popsugar.co.uk/fashion/beyonce-adidas-ivy-park-third-collection-48127857