POPSUGAR UK

6 Black Wedding Dress Designers on Their Commitment to Brides During COVID

15/06/2020 - 08:18 PM

Wedding dress [1] designers run the gamut — some are so well-known that their gowns are recognisable anywhere, their collections highly anticipated in the fashion industry; whereas others are lesser-known, offering bespoke design processes that allow them to get closer to their customers. All of the talented men and women on this curated list of Black designers [2] fall into the latter camp.

Save for Amsale, a name you may fast recognise, these labels all speak to brides who have a very good understanding of the design process and a careful appreciation for intricacies. Even Amsale, started by Ethiopian-American fashion designer Amsale Aberra in 1985, now offers a design-your-own-dress platform and a newly launched virtual system to keep up with the modern bride.

The one common thread that ties all these designers together? They really care about the brides they're working with and respect their unique visions. We took the time to get to know the faces behind these ateliers, which are located all over the globe from Paris to Dallas, TX. Scroll down to learn about how these designers are shifting their current missions and why they are so proud to incorporate their individual heritages into brands that were created for everyone.

Amsale

Amsale's designer: Amsale was founded by Amsale Aberra, an Ethiopian American fashion designer who passed away in April 2018. The company still lives on by her words: "True style knows no place or time — more than an aesthetic, style is a way of living." Aberra was the inventor of the modern wedding dress, and the company continues toward providing the modern wedding experience to customers.

The Amsale Bride: has an elevated and timeless aesthetic, and is sophisticated and statement-making.

Amsale's Current Mission: "Amsale crafts striking wedding wear for every bride's big day, no matter what that the vision. Our additional collections pick up where the couture label leaves off, offering shorter dresses for more intimate ceremonies (Little White Dress), an accessible range of styles in chic fabrics (Nouvelle Amsale), plus looks for bridesmaids and evening. We design gowns that fit a bride's mood and vision, in addition to her body."

"Today, we've developed tools and services to help brides shop and plan remotely, from a virtual try-on tool that allows brides to upload their own photo and see what different styles look like on; to our Amsale x You design-your-dress platform; to in-depth, one-on-one virtual styling appointments."

Where to Shop: Online [4] or at a retail store near you.

Jean-Ralph Thurin

Jean-Ralph Thurin's designer: Jean-Ralph Thurin, a graduate from Parsons School of Design, has always respected haute couture houses such as Dior, Givenchy, and Oscar de la Renta, which led him to open his own luxury bridal house. He learned to sew by watching his grandmother growing up, and made many a prom dress for his classmates during his early school days. His unparalleled design experience involves meeting a bride during a private consultation, taking her measurements, and discussing a vision, then constructing an authentic gown from start to finish.

The Jean-Ralph Thurin Bride: is strong, confident, and passionate.

Jean-Ralph Thurin's Current Mission: "Even though nothing replaces meeting my brides face-to-face, my mission remains the same: providing my brides with design excellence and unwavering customer service during our virtual consultations," JRT told POPSUGAR.

Where to Shop: Online [5] or at the flagship salon in Somerville, NJ.

Valentine Avoh

Valentine Avoh's designer: Valentine launched her eponymous bridal label in 2017 from Brussels, having graduated with a major in fashion design from London College of Fashion. Her previous work experiences include working for Alexander McQueen and Alexis Mabille. "In love with fashion and sewing, my aim is to design haute couture pieces for modern brides," Valentine told POPSUGAR. "I produce all the pieces myself, from sketching to sewing, and making paper patterns. I mainly get inspired by music, red carpets, vintage movies, and everything in between. My clients are who really inspire me to create differently."

The Valentine Avoh Bride: wishes to highlight her femininity without compromising ease. Valentine Avoh is for brides who want to look glamorous on their wedding day, wearing a carefully handcrafted piece made in the finest materials such as silk, French lace, embroidered tulle, or feather. They love the bespoke approach, knowing that each dress is made to their measurements and can be customised according to their taste and bodies — or they can also go for a truly unique design.

Valentine Avoh's Current Mission: Since the lockdown I have been updating my website, my social media platforms, and sketching for my 2021 collection. Now that the lockdown is over here in Belgium, I have resumed work on the few wedding dresses I have left for the year, as 70 percent of my brides had to postpone their weddings."

Where to Shop: Online [6], at a list of current stockists and boutiques [7], or ordered by mail.

Brides By NoNA

Brides By NoNA's designer: Nneka C. Alexander is the creative director and head designer of the brand, which is based in Atlanta, Georgia. Nneka is so dedicated to her customers, she includes them in the entire process of creating their one-of-a-kind bespoke gowns, offering every client her private phone number. "My designs are timeless and chic, and so are my brides. I want people to be able to identify a Brides by NoNA gown without even looking at the label. I want my designs to still have a jaw-dropping effect 10 years after the initial debut, and I want my designs to draw brides from diverse races, ethnicities, and cultures," Nneka told POPSUGAR.

The Brides By NoNA Bride: has an appreciation for pieces that transcend short-lived trends. She understands the language of luxury and the intricacies of a bespoke process. She may even want to lend her garment to her offspring several generations down the line.

Brides By NoNA's Current Mission: "With the onset of the COVID-19 pandemic, we've seen a major shift in our process from personal to virtual. Every part of my design process — from the initial consultation to the selection of fabrics, embellishments, and materials — has gone completely virtual with a heavy reliance on technology. We've always maintained and applied this virtual process with our international clients who were unable to fly to us in the past, so we simply extended the process to our domestic clients and it wasn't that shocking to my team."

Where to Shop: Online [8].

Violette Tannenbaum

Violette Tannenbaum's designer: Violette Tannenbaum is a French designer who opened her atelier in 2015, striving to create a unique experience for each and every bride. "When I began, I was working from home and I'd go to each bride with the dress I designed. Believe me, it was exhausting! Now I have my own showroom and I release a ready-to-wear collection too. I also launched a bridesmaid dress capsule collection," Violette told POPSUGAR of her brand's history.

The Violette Tannenbaum Bride: wants to feel confident, to get married as they want, and to just be themselves. They are unconventional, cool, and modern, unconcerned with dress codes and what is traditional. They want to have fun, dance, and shine.

Violette Tannenbaum's Current Mission: Right now, Violette works on bespoke dresses and the process is always similar. "I receive the bride-to-be in my atelier in Paris. We talk about what she wants; she can try on some of my designs just to have a better idea of what we can do together. I sketch two or three ideas and she makes her choice. After that, we go to the fabric store to pick the lace, silk, etc. The bride has four to five appointments before the dress is ready. It's a real collaboration and the bride is taking part in every step of the process." Violette is looking forward to working with brides in the UK and the US, though she will have to alter some points of the design process."

Where to Shop: Online [9] or through the atelier's retailer [10].

Esé Azénabor

Esé Azénabor's designer: Esé Azénabor-Grembowski was born in Nigeria and travelled from Canada to Texas to launch her label in 2012. She is a self-taught designer who specialises in heavy beading, crocheted lace, and embroidery, inspired most by vintage, African, and contemporary European aesthetics. Her evening wear has been seen on the likes of Taraji P. Henson and Michelle Williams [11].

The Esé Azénabor Bride: comes from all over the world and loves to travel. She loves attention to detail, beading, embroidery, and lots of drama. She understands the art of creativity and the care behind a bespoke garment. The label is for a bride who wants to stand out and look different from every other bride.

Esé Azénabor's Current Mission: "We actually closed down for a month during the lockdown in Dallas. However, our employees were still able to come to work daily to make masks for donations to hospitals. We were able to make 10,000 masks and donate to 200 facilities (hospitals, police stations, fire stations, EMS, and grocery stores)," Esé told POPSUGAR.

Where to Shop: Online [12] or at the showroom located in the Dallas Design District in Texas.


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