K-pop group Blackpink [1] joins Berlin-based roller skater Olumi Janta and multidisciplinary dancer Lucia Leonce, along with London-based dancer Megan Charles, for Adidas's new "Watch Us Move" campaign, which showcases the brand's "R.Y.V." collection. This marks the second time Blackpink has partnered with Adidas on promoting a launch, but the imagery for this energetic photo shoot reigns supreme. It's not just about the sorbet-coloured apparel and new iterations of Adidas's famous Ozweego, Superstar, Choigo, and Forum sneaker — it's about the movement that was captured here. The women were all shot in a way that's meant to inspire creativity and freedom of expression.
The idea that all of the subjects featured come from different backgrounds and fields of work speaks to Adidas's championing diversity, unity, and representation across this campaign in particular. The shoes, which will soar to the top of your wish list as soon as you see them, are really standout. While they haven't all hit the site just yet, they range in price from $90 to $120, and you can check them out from a few different angles after the jump. Read on to see Rosé, Jisoo, Lisa, and Jennie lead the pack, and don't miss the sweet lineup of kicks at the end of the gallery.
Rosé of Blackpink in the Adidas Watch Us Move Campaign
Jisoo of Blackpink in the Adidas Watch Us Move Campaign
Lisa of Blackpink in the Adidas Watch Us Move Campaign
Rosé of Blackpink in the Adidas Watch Us Move Campaign
Jennie of Blackpink in the Adidas Watch Us Move Campaign
Jisoo of Blackpink in the Adidas Watch Us Move Campaign
Lisa of Blackpink in the Adidas Watch Us Move Campaign
Rosé of Blackpink in the Adidas Watch Us Move Campaign
Roller Skater Olumi Janta in the Adidas Watch Us Move Campaign
Dancer Megan Charles in the Adidas Watch Us Move Campaign
Dancer Lucia Leonce in the Adidas Watch Us Move Campaign
Shop the Shoes
Shop a similar version of the Adidas Forum Shoes [3] ($95) here.
Adidas Superstar Shoes
Adidas Superstar Shoes [4] ($90)
Adidas Forum Plus Shoes
Shop the Adidas Forum Plus Shoes [5] ($110) in black.
Adidas Choigo Shoes
Adidas Choigo Shoes [6] ($100)
Adidas Ozweego Shoes
Shop Adidas's current stock of Ozweegos here [7].