H&M and Brock Collection Drop a Collab With Sustainable Summer Dresses, Bustiers, and Corsets
We thought we had a crop of romantic summer dresses all lined up, but then H&M dropped the news about its collaboration with Brock Collection, and we quickly realised we have more to shop. LA-based label Brock Collection was founded in 2014 by Laura Vassar and Kristopher Brock, who met at NYC's Parsons School of Design. The duo have quickly become known for a sophisticated vintage aesthetic and soft-tone, romantic florals, which they bring to a more affordable price point for this H&M range that retails at $13-$50 and is sourced from fully sustainable fabrics including organic linen, organic cotton, recycled cotton, recycled polyester and Tencel™ Lyocell.
While the dresses with Brock's signature feminine details like ribbon sleeves and smocking will likely go fast, these easy-to-wear pieces also include trendy corsets, accessories like a standout denim quilted bag, tufted mules, and delicate gold jewellery, so you can get dressed from head to toe. Choreographer Sherrie Silver was onboard for the campaign, which includes a modern dance routine performed by Julia Campbell, Patricia Manfield (Heir), Alva Claire Mc Kenzie, Dulcie Gibbons, MaryGrace Tropeano, Dohuyn Kim, Ajok Daing and Sherrie Silver. Click through to see what's to come and mark your calendar for June 24, when the Brock Collection x H&M collaboration will be available in select H&M stores in the US and hm.com.