Popsugar Fashion Sustainability Ciara and Russell Wilson Launch Their Own Fashion House Ciara and Russell Wilson Launched a Fashion House, Just in Time For Holiday Shopping Season 1 December 2020 by Victoria Messina Image Source: Getty / Kevin Mazur As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Ciara and Russell Wilson just casually launched their own fashion house a few weeks after releasing their own fragrance, thus upping the ante for the definition of #couplegoals. The husband-and-wife duo teamed up with former Lululemon CEO Christine Day to create The House of LR&C, which is aimed at "democratizing fashion" and doing good for the planet. Though it will eventually include more labels, the company currently features two apparel brands: Human Nation, a new gender-neutral streetwear line targeted at Gen Z; and Good Man Brand, which Wilson founded back in 2016. Every product sold by the fashion house is made with sustainability top of mind, from material sourcing all the way through consumer use (hello, recyclable packageing!). While speaking about the exciting launch in a press release, Russell and Ciara said, "This past year has been transformative, with a lot of pain, and a lot of perseverance. As African American business leaders we understand the importance of unity and are leaning into our belief that a better world is possible. We are passionate about working with the next generation of leaders, fighters and overcomers, to help us create a purpose-led house that delivers large scale positive impact while also inspiring the good in others." Oh, and that positive impact they mentioned? It's referencing the fact that The House of LR&C donates three percent of net revenue from every purchase to the Why Not You Foundation, a nonprofit Ciara and Russell established to empower young kids to overcome obstacles and become leaders within their communities. The fashion house's website is now live, which means it's time to get shoppin'! Browse a few standout items from both Human Nation and Good Man Brand below, should you need some holiday gift-giving inspiration with a philanthropic twist. Related: The Phluid Project Educates the World About LGBTQIA+ Pronouns, One Cute Tee at a Time Human Nation Movement Hoodie Image Source: thehouseoflrc.com Human Nation Movement Hoodie ($78) Human Nation Movement Hoodie $78 from thehouseoflrc.com Buy Now Human Nation Big Mood Muscle Tee Image Source: thehouseoflrc.com Human Nation Big Mood Muscle Tee ($36) Human Nation Big Mood Muscle Tee $36 from thehouseoflrc.com Buy Now Human Nation Movement Jogger Image Source: thehouseoflrc.com Human Nation Movement Jogger ($78) Human Nation Movement Jogger $78 from thehouseoflrc.com Buy Now Human Nation Respect Crop Tee Image Source: thehouseoflrc.com Human Nation Respect Crop Tee ($32) Human Nation Respect Crop Tee $32 from thehouseoflrc.com Buy Now Human Nation Journey Coat Image Source: thehouseoflrc.com Human Nation Journey Coat ($178) Human Nation Journey Coat $178 from thehouseoflrc.com Buy Now Human Nation Statement Tee Image Source: thehouseoflrc.com Human Nation Statement Tee ($42) Human Nation Statement Tee $42 from thehouseoflrc.com Buy Now Human Nation Kind Crop Sweatshirt Image Source: thehouseoflrc.com Human Nation Kind Crop Sweatshirt ($54) Human Nation Kind Crop Sweatshirt $54 from thehouseoflrc.com Buy Now Human Nation Together Tee Image Source: thehouseoflrc.com Human Nation Together Tee ($42) Human Nation Together Tee $42 from thehouseoflrc.com Buy Now Good Man Brand Game Day Sweater in Extrafine Merino Wool Image Source: thegoodmanbrand.com Good Man Brand Game Day Sweater in Extrafine Merino Wool ($228) Good Man Brand Game Day Sweater in Extrafine Merino Wool $228 from thegoodmanbrand.com Buy Now Good Man Brand Victory V-Notch in Premium Heather Jersey Image Source: thegoodmanbrand.com Good Man Brand Victory V-Notch in Premium Heather Jersey ($78) Good Man Brand Victory V-Notch in Premium Heather Jersey $78 from thegoodmanbrand.com Buy Now Good Man Brand Legend Henley in Soft Slub Jersey Image Source: thegoodmanbrand.com Good Man Brand Legend Henley in Soft Slub Jersey ($98) Good Man Brand Legend Henley in Soft Slub Jersey $98 from thegoodmanbrand.com Buy Now Good Man Brand Flex Pro Jersey Jetset Jogger Image Source: thegoodmanbrand.com Good Man Brand Flex Pro Jersey Jetset Jogger ($128) Good Man Brand Flex Pro Jersey Jetset Jogger $128 from thegoodmanbrand.com Buy Now Good Man Brand Edge Lo-Top Sneaker Image Source: thegoodmanbrand.com Good Man Brand Edge Lo-Top Sneaker ($198) Good Man Brand Edge Lo-Top Sneaker $198 from thegoodmanbrand.com Buy Now ShoppingSustainabilitySustainable FashionFashion ShoppingShoppableAthleisureCelebrity CollaborationsRussell WilsonCollectionsCelebrity Couples