TikToker Maha Gondal Tells Us How It Feels to Star in the Coach x Champion Campaign

Coach is teaming up with Champion for a new collection staring model Paloma Elsesser [1] and TikTok stars [2] Maha Gondal, Wisdom Kaye, and Jeffrey Tung. The limited-edition collaboration features leather bags, leather jogger pants, sweaters, and shearling jackets printed with new branding that unites both Coach's story patch logo with Champion's iconic C-logo.

"I'm excited to introduce Coach x Champion, a collection grounded in the authentic American heritage we share," said Coach Creative Director Stuart Vevers. "I was inspired by the idea of elevating sportswear silhouettes in an unmistakably Coach way using leather, shearling, and by combining our iconic symbols in a way that feels fresh, youthful, and immediate."

"Finding key pieces that will cover my skin, [and] make me feel comfortable and stylish, is how I navigate my modest dressing."

We spoke with TikToker and modest dresser Maha Gondal to learn more about her first campaign, which was photographed and directed by Alessandro Simonetti. "It feels amazing honestly. Last year this time, I didn't even have any social media presence, so it's crazy to see how so much can change over the course of just a couple of months," Maha revealed. "Growing up in Pakistan, having a Coach bag was considered a form of luxury, so to be able to work on a campaign with Coach and Champion, which has such a strong presence in Asia, is quite surreal. What Coach means to me is luxury, authenticity, and uniqueness." She went on to say, "Finding key pieces that will cover my skin, [and] make me feel comfortable and stylish, is how I navigate my modest dressing. Finding the essential pieces and styling around them is how I usually style all my outfits."

Read on to see the campaign images and shop the collection.