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Coach launches its "We C You" Pride campaign to support the LBGTQ+ community this year, calling on Rickey Thompson, Kim Petras, Bob the Drag Queen, and more to star in a self-filmed video about what makes them feel seen. The film snippets, which were curated and strung together by Christelle de Castro to form the colourful clip you'll see ahead, were shot on GoPros and smart phones during the COVID-19 pandemic.
The Coach Foundation has committed to making donations to the Hetrick-Martin Institute, GLSEN, and the Albert Kennedy Trust in support this year, and Coach is encourageing us all to wear our love and inclusivity on our sleeves with its first-ever full, cross-category range designed to be gender inclusive. Rainbow Cs are splashed across a new bucket hat, the Academy backpack and belt bag, t-shirts, and more.
In our opinion, there has never been a better reason to shop at Coach. But even if you don't pick up any of the new items, it's just great to hear about different queer experiences and, at the very least, feel a little more empowered today and every day. Scroll down to check out the YouTube video Coach released, then shop all the items in the collection after the jump.