Coach launches its "We C You" Pride campaign to support the LBGTQ+ community this year, calling on Rickey Thompson [1], Kim Petras [2], Bob the Drag Queen [3], and more to star in a self-filmed video about what makes them feel seen. The film snippets, which were curated and strung together by Christelle de Castro to form the colourful clip you'll see ahead, were shot on GoPros and smart phones during the COVID-19 pandemic.
The Coach Foundation has committed to making donations to the Hetrick-Martin Institute [4], GLSEN [5], and the Albert Kennedy Trust [6] in support this year, and Coach is encourageing us all to wear our love and inclusivity on our sleeves with its first-ever full, cross-category range designed to be gender inclusive. Rainbow Cs are splashed across a new bucket hat, the Academy backpack and belt bag, t-shirts, and more.
In our opinion, there has never been a better reason to shop at Coach. But even if you don't pick up any of the new items, it's just great to hear about different queer experiences and, at the very least, feel a little more empowered today and every day. Scroll down to check out the YouTube video Coach released, then shop all the items in the collection after the jump.
Coach Rainbow Signature T-Shirt
Coach Rainbow Signature T-Shirt [8] ($95)
Coach Accordion Card Case In Rainbow Signature Canvas
Coach Accordion Card Case In Rainbow Signature Canvas [9] ($125)
Coach Rainbow Signature Rexy T-Shirt
Coach Rainbow Signature Rexy T-Shirt [10] ($95)
Coach Bethany Belt Bag In Rainbow Signature Canvas
Coach Bethany Belt Bag In Rainbow Signature Canvas [11] ($175)
Coach Rainbow Signature Swim Trunks
Coach Rainbow Signature Swim Trunks [12] ($195)
Coach Carrie Backpack 23 In Rainbow Signature Canvas
Coach Carrie Backpack 23 In Rainbow Signature Canvas [13] ($295)
Coach Tote 42 With Rainbow Signature Rexy
Coach Tote 42 With Rainbow Signature Rexy [14] ($195)
Coach Academy Pack In Rainbow Signature Canvas
Coach Academy Pack In Rainbow Signature Canvas [15] ($350)
Coach Rainbow Cardigan
Coach Rainbow Cardigan [16] ($795)
Coach Lowline Low Top Sneaker in Rainbow Signature Canvas
Coach Lowline Low Top Sneaker in Rainbow Signature Canvas [17] ($125)
Coach Rainbow Charm Friendship Bracelet Set
Coach Rainbow Charm Friendship Bracelet Set [18] ($95)
Coach Small Wristlet in Rainbow Signature Canvas
Coach Small Wristlet in Rainbow Signature Canvas [19] ($75)
Coach Strap With Rainbow Stripe
Coach Strap With Rainbow Stripe [20] ($75)
Coach Rainbow Multi Bag Charm
Coach Rainbow Multi Bag Charm [21] ($95)
Coach Academy Crossbody in Rainbow Signature Canvas
Coach Academy Crossbody in Rainbow Signature Canvas [22] ($295)
Coach Roller Buckle Cut-To-Size Reversible Belt in Rainbow Signature Canvas, 38mm
Coach Roller Buckle Cut-To-Size Reversible Belt in Rainbow Signature Canvas, 38mm [23] ($195)
Coach Coin Case Bag Charm in Rainbow Signature Canvas
Coach Coin Case Bag Charm in Rainbow Signature Canvas [24] ($75)
Coach Rainbow Signature Silk Bandana
Coach Rainbow Signature Silk Bandana [25] ($95)
Coach Pinwheel in Rainbow Signature Canvas
Coach Pinwheel in Rainbow Signature Canvas [26] ($65)
Coach Tote With Rainbow Coach Badge
Coach Tote With Rainbow Coach Badge [27] ($195)