Cotton On Is the New TikTok-Approved Fashion Brand
TikTok Says We're Sleeping on Cotton On, So I Found The Best Pieces for Spring and Summer
@itsnataliepark not another shopping video 🥲 #cottonon #tiktokfashion @cottonon #fashionfinds #shoppinghaul #beachvibes #fashiontiktok #styletiktok #springfashion
♬ deja vu - Olivia Rodrigo
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As I was mindlessly scrolling through TikTok the other day, absolutely per usual, all of a sudden, my "For You" page (FYP) was flooded with videos praising Cotton On, the Australian label specialising in cosy basics. While I'm certainly no stranger to its plain white tees — a forever staple of my wardrobe — truthfully, I never really gave Cotton On another thought, that is, until TikToker Natalie Park (@itsnataliepark) told me — and her 29.6K followers — that I was sleeping on the brand. And boy, was she right.
Park's video, taken in what looks like the inside of a Cotton On store, features fun printed hats, cute bikinis, wide-leg pants that Gen-Z has single-handedly brought back into style, pastel button-downs, "so so many" graphic tees, and of course, its signature basics, all of which she fawns over with enthusiastic captions. After literally and figuratively liking the video, my FYP quickly became an advertisement for Cotton On (whoever thinks our phones aren't listening is very wrong), and I was subsequently influenced. As a newly-minted Cotton On stan, I rounded up the best pieces for spring and summer so that you don't have to. Keep scrolling to shop the warm-weather picks that will send you straight into summer mode. No TikTok haul required.
Cotton On Cleo Cap Sleeve Seamless Tank
Behold, the Cotton On Cleo Cap Sleeve Seamless Tank ($15), aka the perfect basic knit crop top, complete with an adorable cap sleeve.
Cotton On High Mom Denim Short
Think of this Cotton On High Mom Denim Short ($35) as the summer equivalent of your favourite mom jeans — and the key to your laid-back summer look.
Cotton On Gathered Front Backless Bikini Top and Cotton On Gathered Bum Brazilian Bikini Bottom
Available in a plethora of prints, the Cotton On Gathered Front Backless Bikini Top ($25) and Cotton On Gathered Bum Brazilian Bikini Bottom ($25) is the ultimate summer bikini. We want one in every colour.
Cotton On Beach Cover Up
The ideal companion to your new swimsuit, this Cotton On Beach Cover Up ($40) with an adjustable waist tie doubles as a breezy top.
Cotton On Woven Vicky Vest Mini Dress
The easiest way to make a subtle statement? Throw on this Cotton On Woven Vicky Vest Mini Dress ($40). We love it teamed up with dainty jewellery and platform sandals.
Cotton On Tie Front Beach Top and Cotton On Tie Waist Beach Short
Meet your new favourite lounge set: the Cotton On Tie Front Beach Top ($30) and Cotton On Tie Waist Beach Short ($25). The best part? It's under $50.
Cotton On Dad Short Sleeve Shirt
This Cotton On Dad Short Sleeve Shirt ($35) comes in seven colours — lemon, honey pink, beige, blue, mint green, lilac, and white — so it goes with just about everything in your closet.
Cotton On Triple Knot One Piece Brazilian
We can't stop staring at this adorable Cotton On Triple Knot One Piece Brazilian ($40), and we have a feeling fellow beachgoers won't be able to resist either.
Cotton On Bianca Bucket Hat
Bucket hats are back! Case in point: This Cotton On Bianca Bucket Hat ($12). Wear it with the matching bikini, or jeans and a tee.
Cotton On Thin Strap Cut Out One Piece Cheeky Jacquard
Be the star of everyone's Instagram feed in this covetable Cotton On Thin Strap Cut Out One Piece Cheeky Jacquard ($40).
Cotton On Parker Long Straight Pants
If you're taking a break from skinny jeans, there are few better choices than these Cotton On Parker Long Straight Pants ($40) with an oversized fit and long straight leg.
Cotton On All Day Slip Skirt
Flatter your curves in this easy-to-wear Cotton On All Day Slip Skirt ($20, originally $40) with a comfortable elastic waist.
Cotton On Stretch Slim Denim Bermuda Short
If we're being honest, the nostalgia factor of this Cotton On Stretch Slim Denim Bermuda Short ($35) never gets old.
Cotton On Lexi Underarm Bag
A trendy bag for less than the price of a workout class? Yup, we're all about this Cotton On Lexi Underarm Bag ($20).
Cotton On Woven Lucy Strappy Tiered Tunic
This versatile Cotton On Woven Lucy Strappy Tiered Tunic ($35) can be worn while WFH or for a low-key date night (note the cool cutout in the back).
Cotton On Paradise Short
Cotton On Woven Frankie Puff Sleeve Shirred Fit And Flare
If we're being honest, this Cotton On Woven Frankie Puff Sleeve Shirred Fit And Flare ($40) makes us want to frolic through an open field.
Cotton On High Ripped Mom Denim Short
We love the perfectly imperfect ripped seams on this Cotton On High Ripped Mom Denim Short ($35), which look like the great-fitting vintage pair you never had.
Cotton On Woven Louise Shirred Maxi Dress
How darling is this Cotton On Woven Louise Shirred Maxi Dress ($50)? We're counting down the days until our first summer picnic.
