Emma Chamberlain [1] is teaming up with PacSun [2] for her latest partnership. After proving her style power by sitting front row during previous Fashion Weeks for brands like Louis Vuitton, Emma clearly has a knack for fashion, as you can see from her personal wardrobe as well. The 19-year-old, who also has a coffee line [3] and a sunglasses collection [4], models for the spring campaign for the retailer. The campaign is all about hoping for a better 2021 and focuses on self-reflection. "I'm just ready to really go into 2021 strong," Emma said in a press release. "I feel like the biggest thing I'm trying to do is just be easier on myself in general and not be as judgmental of myself and be forgiving of myself. I think that I spent a lot of time analysing myself last year, so this year, I want to kind of let go of that a little bit."
The partnership between the retailer and Emma is actually a full-circle moment. "I grew up wearing PacSun. I love the brands that they put all in one place," Emma revealed. "I would go in there to find what was cool at the time, and it is still the perfect spot for finding what's cool right now. The prices are affordable, the sizing is inclusive, it's just been here [in my heart] for a really long time." In April, the starlet will also be hosting PacSun's weekly Instagram Live series, PacTalks, which will focus on mental health. Keep reading to see the colourful campaign imagery and shop some pieces from the retailer's new collection, which features a variety of brands.
Emma Chamberlain Starring in PacSun's New Campaign
PacSun Hailey Vintage Sweatshirt
PacSun Hailey Vintage Sweatshirt [6] (coming soon)
PacSun Sunset Acid Wash Carpenter Pants
PacSun Sunset Acid Wash Carpenter Pants [7] (Coming Soon)