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We're calling it: HBO's hit series "Euphoria," which first aired in 2019, is on its way to becoming one of the most fashion-defining shows of the decade. Now on its second season, the show chronicles the highs and lows of high school through the lenses of characters including Rue (Zendaya), Jules (Hunter Schafer), Cassie (Sydney Sweeney), Maddy (Alexa Demie), Kat (Barbie Ferreira) and Lexi (Maude Apatow). Full disclosure: it gets pretty dark, exploring themes such as addiction, depression, sexual assault, and more. But just as rapidly as its plot unfolds, the series has quickly won the hearts of Gen Z and beyond, sparking TikTok challenges and nonstop discourse. Beyond dissecting Cassie's questionable actions, helplessly watching Rue spiral, and debating whether or not to ship her and Jules, another element to the show has fans chattering — the outfits.
A mashup of Y2K, anime fantasy, girlie goth, laid-back androgyny, girl-next-door, and more, costume designer Heidi Bivens constructs a distinct identity for each character through their clothes, leaving fans wondering how to re-create their favourite characters' closets IRL. Sure, the average high schooler's go-to outfits don't typically include crop tops and tinier-than-tiny minidresses in homeroom, nor do they often consist of high-end brands such as Miu Miu, Blumarine, and Prada, but its this exaggerated reality that makes the fashion on "Euphoria" all the more worth talking about.
Whether you want to pull inspiration from Maddy's early aughts It-girl aesthetic, Cassie's soft-and-sweet style, or Lexi's librarian-chic looks, they're all pretty easy to re-create once you break down their defining components. Ahead, we've done just that, outlining three key aspects that make up each of these characters' wardrobes and rounding up styles they would no doubt shop in the real world. The "Euphoria" aesthetic isn't going anywhere anytime soon, so you'll want to get your hands on these pieces now.