Now more than ever it is our duty to support the Black community [1] and, as a fashion site, we vow to be a resource for you. From the smallest start, like following Black fashion influencers, to greater efforts, like shopping and supporting designers and brands [2] that need business, we can encourage change within the fashion industry.
One of the first questions I had was "where can I donate?" I'm happy to see that a lot of fashion designers, houses, and labels are taking first steps, not only to pledge a donation but to share with followers how much they are willing to give and especially where they are dedicated to sharing a portion of their funds. It's important to note that a lot of the businesses listed here, all of which are considering ways to help, have been deeply affected by the COVID-19 crisis [3] and continue to struggle. By shopping from the brands listed ahead, we can help these companies sustain their finances while also contributing to the Black lives matter [4] movement through their platforms.
Read on to check out the pledges we've gathered, and please send an email if you're aware of other brands that should be included on this list.
A-COLD-WALL*'s Pledge
Donations will be made to: Independent Black businesses and the Black Lives Matter [6] global network.
Trapstar's Pledge
Donations will be made to: the Black Lives Matter [7] global network to the amount of £4000.
JW Anderson's Pledge
Donations will be made to: UK Black Pride [8].
Savage X Fenty's Pledge
Donations will be made to: BLM Greater NY [9] and The Bail Project [10] through Rihanna [11]'s Clara Lionel Foundation [12], which was founded in 2012.
Stella McCartney's Pledge
Donations will be made to: NAACP Legal Defence Fund [13].
ASAI's Pledge
ASAI has recreated Rihanna's tie-dye dress [14] to be sold exclusively in support of three organisations: Black Lives Matter [15], Solace Women Said [16], and The Voice of Domestic Workers [17].
For Love & Lemons' Pledge
Donations will be made to: Black Lives Matter [18], The Bail Project [19], ACLU [20], and NAACP [21].
Ganni's Pledge
Donations will be made to: Black Lives Matter [22], NAACP [23], and ACLU [24].
Susan Alexandra's Pledge
Donations will be made to: various groups, but starting with black LBGTQ mental-health-focussed organisations specifically.
Collina Strada's Pledge
Donations will be made to: to various bailout funds across the country.
Catbird's Pledge
Donations will be made to: ACLU [25], Black Lives Matter [26], NAACP [27], and other community funds.
Jonathan Cohen's Pledge
Donations will be made to: Minnesota Freedom Fund [28].
Eckhaus Latta's Pledge
Donations will be made to: The Bail Project [29].
LF Jewels' Pledge
Donations will be made to: NAACP [30] as a company and will be matched for other organisations based on donation emails the brand receives from its followers who are giving money across the board.
Shrimps' Pledge
Donations will be made to: Belly Mujinga's memorial fund [31], the National Bail Fund Network [32], and Colour of Change [33].
Vaquera's Pledge
Donations will be made to: National Black Justice Coalition [34], BlackVisions [35], Brooklyn Community Bail Fund [36], and National Bail Out [37].
Marques Almeida's Pledge
Donations will be made to: Black Lives Matter [38].
Lou Dallas' Pledge
Donations will be made to: Black Lives Matter [39].
Paloma Wool's Pledge
Donations will be made to: The Loveland Foundation [40].
Gucci's Pledge
Donations will be made to: NAACP [41], Campaign Zero [42], and Know Your Rights Camp [43] through Gucci's North America Changemakers Impact Fund.
Kering's Pledge
Donations will be made to: NAACP [44] on behalf of Gucci, YSL, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo Jewels, Qeelin, Ulysse Nardin, and Girard-Perregaux.
Prabal Gurung's Pledge
Donations will be made to: The Bail Project [45] through Prabal's Stronger In Colour collection, for which 100 percent of net proceeds will be donated to the organization.
Cult Gaia's Pledge
Donations will be made to: NAACP Legal Defense Fund [46].
Cotton Citizen's Pledge
Donations will be made to: Black Lives Matter [47].
Eileen Fisher's Pledge
Donations will be made to: The Loveland Foundation [48] and NAACP [49].
