Shop Brands Supporting Charities in Response to Coronavirus
Shop Responsibly: These Fashion Brands Are Giving Back to Charities Right Now
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The first few days of self-quarantine, I'll admit that shopping was the last thing on my mind. I barely even shrugged off my robe or ran a brush through my hair. I just felt tired and sad. But it's time to look up, stay positive, and encourage others to do the same, while practicing safe mental and physical health, of course. Throw on a feel-good WFH shirt — you might even make it onto the @wfhfits account if you really put your effort into styling a look. And if this puts you in the mood to shop, then please do it responsibly.
Instead of making a big, unnecessary splurge, think about supporting small brands that are giving back to communities around the world. We vow to do the same and promise to continue updating this page with news we hear about. Right now, labels like Aritzia, Loup, The Frankie Shop, and Heartloom are donating anywhere from 15 to 20 percent of proceeds to organisations like No Kid Hungry and Food Bank For New York City. This is a time to reassess our daily activities and be good to ourselves. If you're shopping, do your research and make sure it's for a good purpose. Scroll through for some of our recommendations, and let us know if there are any fashion companies missing from our list. We're all ears!
Live the Process
The brand is giving back to the New York community by donating 20 percent of proceeds to Food Bank for New York City. Shop this Knit Rib Bra ($128) and Knit Rib Legging ($238) to literally feel good in more way than one.
Aritzia
Aritzia is expanding its donations. Right now, all proceeds will go to the Aritzia Community Relief Fund to support families. So anything you buy, like the Wilfred Twain Button-Up ($138) and Wilfred Donna Pant ($120) will be helpful.
Heartloom
Heartloom is donating 20 percent of proceeds from purchases through March 22 to Feeding America, a national hunger-relief non-profit organisation. We say start with something simple that you can wear every day, like the label's comfy Evelyn Tank ($40) in lilac.
The Frankie Shop
The fashion girl favourite brand send out a newsletter, encourageing customers to shop directly from the page, and promising to donate 10 percent of proceeds to No Kid Hungry. Our eyes immediately went to this livable Terra-Cotta Knit Cardigan Dress ($139).
Bagtazo
If you're in the market for Spring hats, we recommend the Bagtazo Rollup Wool Visor ($195), which is superluxe and worth the splurge. Honestly, we'd wear it every day. When you make the purchase, 20 percent of proceeds go to No Kid Hungry.
Coco Shop
Coco Shop is currently giving 20 percent of proceeds to Feeding America. This Collared Shirt in Orange Vine ($180) makes us look forward to warmer days.
Viva Aviva
How utterly romantic is this Viva Aviva Harbour Dress ($375)? 20 percent of proceeds from the entire Viva Aviva site go to Food Bank of NY right now.
Loup
The sustainable NYC-based brand is currently committed to donating 15 percent of proceeds to Meals on Wheels indefinitely. If you've never tried on the clothes, we highly suggest something simple and boho that you'll treasure forever, like the Black Grace Dress ($119, originally $172).
