The Fendi baguette may have been launched in 1997, and Carrie Bradshaw very well may have played a part in its fame [1], but the little shoulder bag is back again, and we love the new iterations just as much. What's the difference between the vintage purses — many of which you can score pre-owned online for a slash of the price — and the one's retailing at Fendi [2]? "We are very much trying to push the message that the baguette is no longer an evening bag to be worn tucked under your arm, but it's more modern now and can be worn crossbody," Fendi's senior PR manager told me.
Some of the celebrities wearing the newer baguettes (think models who are on the go like Elsa Hosk, Gigi Hadid, and Ashley Graham or actresses who need mini red carpet pouches like Kiernan Shipka and Priyanka Chopra) are utilising the added, multifunctional features like that one. While I am very much of the Carrie camp and love the old-school aesthetic — Carrie wore the above woven baguette with her evening dress at a Sex and the City [3] screening in 2000 — I think all Fendi baguettes are gorgeous. Wouldn't you be crazy to disagree?
With the return of 2000s fashion trends [4], the glitzy little evening dress and shoulder bag pairing is a go-to all over again. The purse feels delicate, but Fendi versions almost always infuse an outfit with personality, because there are so many styles to pick from. Read ahead to see who's bringing back the baguette, then shop a few of my favourite designs available right now.
Gigi Hadid Wearing a Fendi Baguette in West Hollywood, 2016
Lily Collins Wearing a Fendi Baguette in New York City, 2019
Priyanka Chopra Wearing a Fendi Baguette in New York City, 2019
Kiernan Shipka Wearing a Fendi Baguette in Rome, 2019
Emma Roberts Wearing a Fendi Baguette in New York City, 2019
Madison Beer Wearing a Fendi Baguette in LA, 2019
Ashley Graham Wearing a Fendi Baguette in New York City, 2019
Elsa Hosk Wearing a Fendi Baguette in New York City, 2019
Kate Bosworth Wearing a Fendi Baguette in New York City, 2019
Riley Keough Wearing a Fendi Vintage Baguette
Jasmine Sanders Wearing a Fendi Baguette in New York, 2019
Shop Our Favourite Fendi Baguettes
Fendi Purple sequin charm - NANO BAGUETTE CHARM [6] (£750)
Fendi Multicolor Embellished Pony Hair Baguette
Fendi Multicolor Embellished Pony Hair Baguette [7] (£962, originally £1,068)
Fendi Blue denim bag - BAGUETTE LARGE
Fendi Blue denim bag - BAGUETTE LARGE [8] (£1,690)
Fendi Green Selleria Baguette Bag
Fendi Green Selleria Baguette Bag [9] (£641)
Fendi Baguette Sequinned Hand Bag
Fendi Baguette Sequinned Hand Bag [10] (£2,090)
Fendi x FILA Logo Beaded Trim Baguette in White
Fendi x FILA Logo Beaded Trim Baguette in White [11] (£2,293, originally £4,776)
Fendi Pink Leather Embellished Baguette Bag
Fendi Pink Leather Embellished Baguette Bag [12] (£1,327)
Fendi Pre-Owned Mamma Baguette 2way Shoulder Bag
Fendi Pre-Owned Mamma Baguette 2way Shoulder Bag [13] (£1,650)
Fendi Baguette Cloth Handbag
Fendi Baguette Cloth Handbag [14] (£194.50, originally £270)
Fendi Baguette Cloth Bag
Fendi Baguette Cloth Bag [15] (£366, originally £372)
Fendi Blue suede bag - BAGUETTE
Fendi Blue suede bag [16] (£1,350)
Fendi Black sequin minibag - MINI BAGUETTE
Fendi Black sequin minibag - MINI BAGUETTE [17] (£2,090)
Fendi Brown Crocodile Baguette Shoulder Bag
Fendi Brown Crocodile Baguette Shoulder Bag [18] (£1,437)
Fendi Baguette Light Blue Shoulder Bag
Fendi Baguette Light Blue Shoulder Bag [19] (£684, originally £824)
Fendi Yellow leather mini-bag - BAGUETTE
Fendi Yellow leather mini-bag - BAGUETTE [20] (£1,550)
Fendi Baguette Cloth Handbag
Fendi Baguette Cloth Handbag [21] (£274, originally £306)