Rihanna [1]'s luxury brand Fenty is back with its new collection [2]. The singer released her latest campaign imagery, which was taken by London-based photographer Lea Colombo [3]. It features models, artists, and musicians who "embody the bright spark energy of the release." The collection, called "Release 6-20," will be released in three separate drops across June, starting with Drop 1, which is available on Fenty's website right now. This first drop offers a new take on the brand's corset dress and its side-slit baggy pants, which was from the 2-20 collection.
"In a time where fighting for global freedoms takes centre stage, this release speaks to a generation that is a different kind of creative, and a different kind of rebellious," the brand's press release stated. The collection is inspired by "decades of youth aesthetics and styles that emerged during periods of steep social change, each part of the month-long release celebrates a different facet of youth, expressed through varied style cues."
If you look at the imagery, you'll notice psychedelic prints and many '90s subculture references [4] throughout the collection. We saw some of our favourite nostalgic trends like tie-dye prints, baggy rave silhouettes, grunge hoodies, and formfitting asymmetric dresses showcased. Keep reading to see the gorgeous imagery from the campaign, then shop the first drop ahead.
Fenty Jersey Corset Dress - Coco White
Fenty Jersey Corset Dress - Coco White [6] (£200)
Fenty Long Sleeve Printed T-shirt "Immigrant"
Fenty Long Sleeve Printed T-shirt "Immigrant" [7] (£190)
Fenty Denim Baggy Pants With Slits
Fenty Denim Baggy Pants With Slits [8] (£320)
Fenty Oversized Cropped Denim Shirt - Indigo
Fenty Oversized Cropped Denim Shirt - Indigo [9] (£380)
Fenty Jersey Corset Dress - Jet Black
Fenty Jersey Corset Dress - Jet Black [10] (£200)
Fenty Printed Shirt Dress - Stormy Tie
Fenty Printed Shirt Dress - Stormy Tie [11] (£540)
Fenty Oversized Cropped Printed Shirt - Stormy Tie-Dye
Fenty Oversized Cropped Printed Shirt - Stormy Tie-Dye [12] (£350)
Fenty Printed Wrap Skirt - Stormy Tie-Dye
Fenty Printed Wrap Skirt - Stormy Tie-Dye [13] (£350)
Fenty Super Mini Denim Shorts - Indigo
Fenty Super Mini Denim Shorts - Indigo [14] (£180)
Fenty Satin Draped Shirt - Coco White
Fenty Satin Draped Shirt - Coco White [15] (£410)
Fenty Satin Shirt Dress - Coco White
Fenty Satin Shirt Dress - Coco White [16] (£670)
Fenty Jersey Corset Dress - Coco White
Fenty Jersey Corset Dress - Coco White [17] ($250)
Fenty Long Sleeve Printed T-shirt "Immigrant"
Fenty Long Sleeve Printed T-shirt "Immigrant" [18] ($230)
Fenty Denim Baggy Pants With Slits
Fenty Denim Baggy Pants With Slits [19] ($390)
Fenty Oversized Cropped Denim Shirt - Indigo
Fenty Oversized Cropped Denim Shirt - Indigo [20] ($460)
Fenty Jersey Corset Dress - Jet Black
Fenty Jersey Corset Dress - Jet Black [21] ($240)
Fenty Printed Shirt Dress - Stormy Tie
Fenty Printed Shirt Dress - Stormy Tie [22] ($660)
Fenty Oversized Cropped Printed Shirt - Stormy Tie-Dye
Fenty Oversized Cropped Printed Shirt - Stormy Tie-Dye [23] ($420)
Fenty Printed Wrap Skirt - Stormy Tie-Dye
Fenty Printed Wrap Skirt - Stormy Tie-Dye [24] ($420)
Fenty Super Mini Denim Shorts - Indigo
Fenty Super Mini Denim Shorts - Indigo [25] ($220)
Fenty Satin Draped Shirt - Coco White
Fenty Satin Draped Shirt - Coco White [26] ($500)
Fenty Satin Shirt Dress - Coco White
Fenty Satin Shirt Dress - Coco White [27] ($820)