If there was ever any doubt about the cyclical nature of trends [1], even Precious Moments are making a comeback. In a surprising move we're not entirely mad at, Forever 21 just announced a collaboration with the brand behind all the porcelain figurines that were a household staple in the '90s. With prices starting at $13, the capsule collection [2] consists of sweatsuits, printed long-sleeved shirts, a crushed-velvet top, and more, all featuring angelic flourishes.
"Precious Moments reminds people to treasure the people and moments that matter in their lives, so this new collection serves not only as a nostalgic reminder of years past but also provides a positive and encourageing message for the future," Precious Moments Product and Marketing VP Shehnaz Safiuddin said in quite the heartwarming press statement. See photos from the wonderfully bratty campaign ahead, and shop select items from the collection.
Shop Forever 21's Precious Moments Collection
Forever 21 Precious Moments Chain Hoodie [4] ($30)
Forever 21 Precious Moments Chain Hoodie and Joggers
Forever 21 Precious Moments Chain Hoodie [5] ($30) and Joggers [6] ($28)
Forever 21 Precious Moments Chain Hoodie and Joggers
Forever 21 Precious Moments Chain Hoodie [7] ($30) and Joggers [8] ($28)
Forever 21 Plus Size Precious Moments Rainbow Hoodie
Forever 21 Plus Size Precious Moments Rainbow Hoodie [9] ($30)
Forever 21 Plus Size Precious Moments Graphic Top
Forever 21 Plus Size Precious Moments Graphic Top [10] ($20)
Forever 21 Precious Moments Turtleneck Top
Forever 21 Precious Moments Turtleneck Top [11] ($15)
Forever 21 Plus Size Precious Moments Angel Top
Forever 21 Plus Size Precious Moments Angel Top [12] ($20)
Forever 21 Precious Moments Turtleneck Top
Forever 21 Precious Moments Turtleneck Top [13] ($15)
Forever 21 Precious Moments Graphic Tee
Forever 21 Precious Moments Graphic Tee [14] ($15)
