Gabi Gregg Says Her New Lingerie Collection Will Make You Feel "Good as Hell"

Fashion influencer, designer, and curve model Gabi Gregg [1] continues to serve up bold lingerie as part of her collaboration with Playful Promises [2] in sizes 12 to 24 and bra sizes 36 to 38 B-I and 40 to 44 C-I. When I talked to her about her new launch, which includes plenty of colour and striking silhouettes, all for under $100, Gabi said that she'd use Lizzo [3]'s song "Good as Hell" to describe the entire range. For Gabi, it's important to remind curvy women that their lingerie should be fashionable as well as functional, if that's what they're into.

"I love black so much because it's chic and classic, but I also love brights because they feel special. I definitely make sure to include colour in my collections because I feel like it's so much harder to find in larger cup sizes than black and beige. I have a beautiful electric blue that I absolutely love, along with a super bright red which always makes me feel sexy and empowered," Gabi told me, in reference to the incredible strappy look you see above, with its metallic sheen, mesh panels, and navel cutout.

Gabi also maintains a healthy mix of underwire and lacy, non-restricting options when she designs, having discovered that a lot of her customers love bralettes even more than she thought they would. That said, at the end of the day, Gabi recommends a longline underwire bra with at least four clasps for women with larger busts. Whether you prefer her lovely coral set with embroidery and stirrup straps, or something more simple, like the sheer leopard coordinates, Gabi seems to want her fans and followers to choose what makes them feel most confident. "It always makes my day when someone says they feel sexy in [my] lingerie for the first time! There's no better feeling."

Scroll to check out Gabi's new campaign, then click through to shop it all at Playful Promises [4].