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Hailey Bieber's new favourite accessory is no secret. The model has been wearing the same diamond "B" necklace on repeat since August, pairing it with minidresses, bikinis, and just about everything in between. Bieber enlisted NYC-based jeweler Alex Moss to customise the dazzling design as a staple piece and homage to husband Justin's last name. The letter is in a bubble font that fits right in with the Y2K style comeback, and it's entirely covered in rows upon rows of tiny pavé diamonds. When POPSUGAR inquired about the cost, a rep for Moss simply shared that it's "considered priceless."
Bieber has certainly been getting her money's worth the past few months. The model first debuted her bubble initial necklace on Instagram in early August while showing off her "strawberry girl" makeup look. Since then, she's worn the accessory to enjoy dinner with friends, attend the US Open, and soak up the sun on a boat adventure. The necklace was also front and centre when Bieber stepped out in a red minidress for a Rhode launch party in New York City on Aug. 28; the outing went viral, thanks to Justin's comparably casual hoodie and sweat-shorts outfit.
Moss says it's been "a great feeling" to see Bieber rep his handiwork on so many occasions. "It means we did what we set out to do: make timeless jewellery," he tells POPSUGAR. "That piece will never not be in style. You definitely have to give Hailey credit for making it look good!" Bieber enjoyed working with Moss so much that she also tapped him to design matching mushroom necklaces for her and Justin's five-year wedding anniversary, which they celebrated in September. Similar to her "B" necklace, both pendants are encrusted with sparkly pavé diamonds.
Seeing as Bieber is a bona fide trendsetter, inspiring folks to make their nails look like glazed doughnuts and wear ballet flats again, bubble initial necklaces similar to hers are starting to pop up online left and right. We tracked down the best dupes from Amazon, Etsy, BaubleBar, and more, in case "priceless" isn't exactly in your budget. Shop our top picks ahead.