To say I'm inspired by the style in Harry Styles's new "Watermelon Sugar" music video [1] would be downplaying my obsession. Because I have honestly spent the last two hours thinking about and searching for retro-inspired swimwear [2] similar to the designs seen across Harry's beach here. Gingham apple prints! High-waist briefs with little bows! Mix-and-match floral and stripe patterns! Crochet! The options are endless when it comes to choosing a favourite '70s-inspired style. And I don't even want to choose a favourite — I just want to shop all of these playful, kitschy designs until my swim drawer [3] explodes. Can you blame me?
I'd love to know where the costume stylist for Harry's video picked up the adorable two-pieces and monokinis, some of which come with matching cover-ups or beach pants, but I also love that this video [4] has probably sent tons of people shopping for old-school swim silhouettes on a week day, because we could all use a welcome distraction right about now. Scroll down to re-watch the video — because I know you've played it at least once through already — then shop my own personal line-up of current must haves based on the fun wardrobe direction here.
Out From Under Striped Cutout One-Piece Swimsuit
Out From Under Striped Cutout One-Piece Swimsuit [6] ($82)
& Other Stories Bikini
& Other Stories gather detail plunge bikini top in turquoise [7] ($39) and & Other Stories gather detail high waist bikini briefs in turquoise [8] ($39)
Shein Strawberry Print Tie Side Bikini Swimsuit
Shein Strawberry Print Tie Side Bikini Swimsuit [9] ($12)
ModCloth The Haley One-Piece Swimsuit
ModCloth The Haley One-Piece Swimsuit [10] ($79)
She Made Me Crochet Bikini
She Made Me Essential Crop Bikini Top [11] ($81, originally $135) and She Made Me Essential Classic Bikini Bottoms [12] ($72, originally $120)
Zara Metallic Thread Swimsuit
Zara Metallic Thread Swimsuit [13] ($40)
ModCloth Bikini
ModCloth The Janey Bikini Top [14] ($49) and ModCloth The Sara High-Waisted Bikini Bottom [15] ($45)
Mara Hoffman Extended Bikini
Mara Hoffman Extended Ciara Bikini Top [16] ($150) and Mara Hoffman Extended Jay Bikini Bottom [17] ($150)
Shein Apple Print One Piece Swimsuit
Shein Plus Apple Print One Piece Swimsuit [18] ($16)
Out From Under Monica Double-Tie One-Piece Swimsuit
Out From Under Monica Double-Tie One-Piece Swimsuit [19] ($82)
Ganni Columbine Floral Swimsuit
Ganni Columbine Floral Swimsuit [20] ($96, originally $138)
& Other Stories Seersucker Bandeau Bikini Top
& Other Stories Seersucker Bandeau Bikini Top [21] ($39)
& Other Stories Seersucker Bikini Briefs
& Other Stories Seersucker Bikini Briefs [22] ($29)
ModCloth The Siena One-Piece Swimsuit
ModCloth The Siena One-Piece Swimsuit [23] ($89)
She Made Me Essential Crochet Bikini
She Made Me Essential Crochet One Shoulder Bikini Top [24] ($146) and She Made Me Essential Crochet Bikini Bottoms [25] ($158)