POPSUGAR UK

H&M's New Collection Celebrates Visibility and Empowerment For the Black Skater Community

27/05/2021 - 08:25 PM

The latest H&M drop is a cool mix of skate and surf-inspired staples devoted to celebrating the mission of Black Girls Skate [1]. The non-profit works to create equity, safety, and visibility for skaters who identify as women and/or non-binary, Black, African, or of colour, and the beautiful campaign serves to uplift that community.

Inside, you'll find Black Girl Skate's Emily Williams, Jhanaiya Smith-Butler starring in the campaign alongside Camryn Silva, as they show off the summer-perfect lineup — think high-waist athletic-inspired shorts, tie-dye tanks, sweatshirts, and zip-up swim, all crafted with a hearty helping of nostalgia. It's an homage to the lifestyle of skaters and surfers, as well as a reminder about the importance of personal style and how fashion can make us feel. As Camryn Silva revealed in an interview about the collection [2] with H&M Magazine, "Fashion always seemed out of reach to me because of how I used to struggle with my identity growing up. It was always something that upset me up until recently when I stopped caring what people thought." In providing a space to celebrate Black Girls Skate, the collection is also offering up the reminder to all of us to embrace our authentic selves, in fashion and otherwise — and we're here for that message.

Read on to see the campaign in full, then shop your favourite pieces.

H&M Terry Crop Top

H&M Terry Crop Top [3] ($6)

H&M Terry Crop Top

H&M Terry Crop Top [4] ($6)

H&M Crop Sweatshirt

H&M Crop Sweatshirt [5] ($13)

H&M Crop Sweatshirt

H&M Crop Sweatshirt [6] ($13)

H&M Crop Sweatshirt

H&M Crop Sweatshirt [7] ($13)

H&M Swim Crop Top

H&M Swim Crop Top [8] ($25)

H&M Zip-Front Bikini Top

H&M Zip-Front Bikini Top [9] ($15)

H&M Swimsuit With Zipper

H&M Swimsuit With Zipper [10] ($25)

H&M High Waist Shorts

H&M High Waist Shorts [11] ($13)

H&M Terry Shorts

H&M Terry Shorts [12] ($13)

H&M Terry Shorts

H&M Terry Shorts [13] ($13)

H&M Small Shoulder Bag

H&M Small Shoulder Bag [14] ($15)

H&M Bucket Hat

H&M Bucket Hat [15] ($10)

H&M High Waist Shorts

H&M High Waist Shorts [16] ($13)


Source URL
https://www.popsugar.co.uk/fashion/hm-skate-and-surf-collection-48346903