House of Holland London Fashion Week Show Spring 2020
House of Holland Paid Tribute to Rave Kids Who Dance All Night and Run All Day
For Spring 2020, House of Holland's girl is ready to dance all night and still get up the following morning to train for a marathon. Entitled "Dance All Night," the collection featured all of the designer's fun, youthful trademarks and was supported by a number of brand collaborations.
The first was with Chinese sports brand Xtep. For the first time, the brand branched out into performance sportswear for both men and women. The '90s-inspired looks tied in perfectly with the rave kid vibe of the rest of the colourful collection. Printed leggings, shorts, trainers, and cropped hoodies complemented the ombre slip dresses, sheer blouses, kitten heel sandals, and cycling shorts perfectly. The second partnership came from online payment provider Klarna, known for its "buy now, pay later" functionality. Top model Isabeli Fontana hit the runway wearing a slogan t-shirt that read "Shopping Drama Averted With Klarna" (£50), a knowing throwback to the famous rhyming tees that first made designer Henry Holland's name back in the early 2000s. It's available to shop now, via Klarna, natch. Finally, there were woven bags designed to hold JBL wireless speakers, to make that "dance all night" theme a reality even if you're not about to hit up a rave. Keep reading to see the collection in full.
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