POPSUGAR UK

How 5 Designers Are Staying Positive, and Giving Us All the Kind of Inspiration We Need Right Now

15/04/2020 - 05:57 PM

In just a month the fashion industry, along with the rest of the world, looks drastically different. With in-store shopping on hold and a decrease in overall customer spending, independent designers are navigating a rapidly changing number of obstacles in their businesses. Yet, in the midst of these challenges these designers are giving back [1], returning to their creative roots and focusing on the things that matter most to lead with positivity and purpose. We asked each of them how they are keeping perspective and staying positive.

Tanya Taylor, Tanya Taylor

"I'm staying positive and creative by doing our colour therapy classes every Saturday on our Instagram [2]. It helps remind me to be grateful and optimistic and playing with colour always boosts my mood. I am also cooking up a storm — it calms me immediately."

Stacey Bendet, Alice + Olivia

"We just ordered a sewing machine to the house to do some online at home projects, and honestly playing dress up with my girls and making creative Tiktok videos [3] with them is always fun! I am trying to be strong but also optimistic and upbeat — while this is a very difficult moment this is not forever!"

Brandon Maxwell, Brandon Maxwell

"Once we began working from home, I made the decision to convert a room into a makeshift studio. It's been so long since I've worked alone and worked with my hands. When I first launched my collection in 2015 I hand draped everything on a form. It's my preferred way of working but there are fewer opportunities to drape as the business has grown and merchandising has taken precedence. I'm grateful to have this time to be focussed and work creatively."


Source URL
https://www.popsugar.co.uk/fashion/how-fashion-designers-are-coping-during-covid-19-47394210