Even if it isn't registering, you're probably scrolling by these 14 swimwear brands every single day. That is if, like us, you're following models, influencers, and celebs as they post their at-home swim style [1]. We can gain an arm-full of knowledge from these people about how to throw together a poolside ensemble involving anklets, sunglasses, long chain necklaces, and what have you, but in the summer, the swimsuit is the foundation of the outdoor look — the first step is finding one you can afford! Trust us, it can be a challenge.
If you really love the swimwear trends of the moment [2] — like ribbing, ruching, metallic-knitting, and silk, scarf-like prints — there will be some designs that are higher priced than others. But don't let luxury brands discourage you. We're here to provide you with those looks for a fair price [3]. Most of the swim labels we gathered here offer separates that cost $50 or less, and one-pieces that are right around the $100-$150 mark. If you're an eagle-eyed shopper, you can score plenty of them discounted [4], too. Whether you're in the market for a feel-good bikini or a maillot that doubles as a bodysuit [5], you'll find something fashionable and affordable ahead.
& Other Stories
You'll find a lot of plain coloured suits on & Other Stories, but these bikinis and one-pieces are all about trendy textures, like ribbing and metallic knitting. Expect interesting silhouettes, too, from off-the-shoulder to cap sleeves. Prices range from $25 to $89 for suit separates.
Currently Shopping: & Other Stories Ribbed Button Up Swimsuit
& Other Stories Ribbed Button Up Swimsuit [7] ($69)
Gooseberry Seaside
Known for its classic maillot owned by the likes of Kendall Jenner and Jennifer Lopez [8], Gooseberry Seaside constantly churns out stylish one-pieces that can be worn as bodysuits and flatter curves, along with two-pieces in sunset friendly colours like marigold. The one-pieces are about $100, and they're definitely well made.
Currently Shopping: Gooseberry Seaside So Chic One-Piece
Gooseberry Seaside So Chic One-Piece [9] ($99)
Aerie
Aerie is a longtime favourite of ours at POPSUGAR, and an easy go-to whether you're in the mood for fun, creative prints or something simple and flattering. More than anything, we love that the brand and its swimsuit models champion behind body diversity, and pieces are super affordable, ranging from $20 to $120 for more detailed, statement-making one-pieces.
Currently Shopping: Aerie Jacquard Keyhole Bikini
Aerie Jacquard Keyhole Bandeau Bikini Top [10] ($30, originally $40) and Aerie Jacquard Cheeky Bikini Bottoms [11] ($22, originally $30)
OOKIOH
OOKIOH is an all-time favourite swim label for us too, mostly because the brand practices such sustainable ways — the fabric is made from recycled water bottles! — and founder Vivek Agarwal promotes positives vibes. The look is sporty-meets-retro, and the colours are super vivid and mood boosting [12]. One-pieces go for $100 and tops and bottoms go for $50 — easy enough!
Currently Shopping: OOKIOH Bikini
OOKIOH Paloma Bikini Top [13] ($49) and OOKIOH Bondi Bottom [14] ($49)
Summersalt
Summersalt recently launched a collaboration with designer Tanya Taylor [15], so the floral patchwork prints might look familiar. But we really love Summersalt for the one-shoulder maillots that keep their structure and are really quite eye-catching, especially in the wide stripe print. These suits won't set you back more than $95.
Currently Shopping: Summersalt The Sidestroke
Summersalt The Sidestroke [16] ($95)
Lovewave
You can shop lovewave at Revolve. It's definitely a celebrity-favourite swim label because the suits run the gamut from neon to metallic, and they include those classic, strappy ruched bottoms with the cheeky cut, making for the ultimate bikinigram or mirror selfie. Separates range from $88 to $150.
Currently Shopping: LOVEWAVE The Trina One Piece in Mojito
LOVEWAVE The Trina One Piece in Mojito [17] ($140)
Dipped in Blue Bikinis
Dipped in Blue was started Frankie Belle Stark and Kono Lulu Smith, Bella Hadid's besties, so it's no surprise she was one of the first to get her hands on the newspaper print suit [18]. Our favourite set just might be the Lolita, which comes with a frilly hem, and there's plenty of cow print here too! Pieces go for $90-$120.
Currently Shopping: Dipped in Blue Bikinis The Lolita in Cow Print
Dipped in Blue Lolita Top in Cow Print [19] ($100) and Dipped in Blue Lolita Bottom in Cow Print [20] ($100)
Frankies Bikinis
If there's a popular swimwear trend you've been seeing on Instagram, chances are Frankies Bikinis has the look you're lusting over. The assortment is definitely trend-driven, and Sofia Richie is a big fan of the brand — she even collaborated on a collection [21] with the company! There are only a few more intricate styles that hit the $210 mark, but most swimsuits are under!
Currently Shopping: Frankies Bikinis Solstice One Piece in Sundance
Frankies Bikinis Solstice One Piece in Sundance [22] ($190)
COS
COS is widening its swim range with every season, and we love that most of the suits are made from recycled nylon fabric. Prints are far and few between, but the saturated tones of the simply-designed bikinis are really incredible and beautiful. Plus, none of the swimwear is over $100, and most basic separates are only about $25.
Currently Shopping: COS One-Shoulder Swimsuit
COS One-Shoulder Swimsuit [23] ($89)
H&M
We've always loved H&M for its swim lineup, but this season especially, we're seeing styling and and textures we can really get behind. Perhaps one of the most affordable brands from this bunch, bottoms start at just $6, and you won't find a maillot over $40!
Currently Shopping: H&M Bikini
H&M Padded Bandeau Bikini Top [24] ($18) and H&M Brazilian Bikini Bottoms [25] ($18)
Sommer Swim
Kendall Jenner and Bella Hadid are two of the celebs you might've spotted most recently in Sommer Swim [26]. These suits are definitely sexy. Most bottoms are high-cut with very cheeky backs or strappy designs and halters and bandeaus are made of little fabric. If you like to show some skin, this daring brand is for you. Separates are no more than $80, and one-pieces go for $130.
Currently Shopping: Sommer Swim Maxim Baroque One-Piece Swimsuit
Sommer Swim Maxim Baroque One-Piece Swimsuit [27] ($129)
SHEIN
SHEIN is our go-to for specific finds we've been searching for across other swim labels, but can't seem to locate (i.e. that perfect powder pink bandeau). There are so many pages of full co-ord sets that go for just $15-$20, we almost don't know where to begin. While these swimsuits may be best for a quick basic buy, don't knock them and keep browsing.
Currently Shopping: SHEIN Rib High Waisted Bikini Swimsuit
SHEIN Rib High Waisted Bikini Swimsuit [28] ($14)
ModCloth
If you love swimwear with a retro, '50s-inspired feel and you're all about matchy-matchy poolside ensembles complete with scrunchies and cat-eye sunglasses, nothing on this site will seem too extra for you. Groovy florals, tie-dye, cutouts, and stripes await you at this destination, and nothing costs more than $125. Go on, make Harry Styles proud [29].
Currently Shopping: ModCloth The Claudia
ModCloth The Claudia Underwire Bikini Top [30] ($42) and ModCloth The Claudia High-Waisted Bikini Bottom [31] ($38)
AEXAE
This brand is for the minimalist, although AEXAE did just release a handful of zebra prints. That said, you can expect to find really interesting separates in neutral colours (think: crop tops paired with high-rise briefs). There's something so effortlessly sexy about these suits, which range from $54 to $88.
Currently Shopping: AEXAE Gathered Bikini in Zebra
AEXAE Gathered Top in Zebra [32] ($54) and AEXAE Gathered Bottoms in Zebra [33] ($54)
