PS: What I like about this collection is that it's at an accessible price point. How do you feel about the democratization of fashion?
IA: I'm a great one for high fashion at an intelligent price. Sometimes I go into a store and I look at this and I go, "Oh my God! You'd need two sugar daddies to buy that one." *laughs*
I think clothes are important, but it's not the end of the world. It sounds crazy spending $20,000 on a dress. It's a little bit dippy. Things can be made at an intelligent price if people would work at it. People somehow think if something is not expensive, it's gotta be shoddy, but that's not true. That's why I'm so thrilled. Nobody has done it as well as H&M.
Why shouldn't people have good clothes and interesting-looking, offbeat things at a decent price? If you can afford it — or maybe you can afford it, but you just don't want to swindle that kind of money — why shouldn't all these wonderful things be available? So that's my mission, and that's what I do in all my designing, for everything.