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Justine Skye Launched a Collab With H&M, and We've Got Exclusive BTS Photos

22/11/2019 - 05:35 PM

This season, Justine Skye is launching a collaboration with H&M [1], and it's every bit as cool and versatile as the singer herself. The 17-piece collection has everything from sweatsuits to miniskirts, bandanas, and a chain-link belt we want to wear all the time. Skye worked closely with her stylist and creative director Ade Samuel to create something modern and wearable, and they definitely delivered. We got the chance to sit down with Skye to learn a bit more about the collection, and she told us everything. Let's just say there are nods in the collection to Princess Diana, her Jamaican roots, and pieces she's wanted for her own wardrobe. A huge part of the collection has an athleisure vibe to it, which is no accident.

"I wanted to make pieces that people felt comfortable in but would still look cute in. I just incorporated pieces that I enjoy in my own personal closet, and made it my own," she said. That elevated sense of comfort is evident in one of Skye's favourite pieces, the grey sweatsuit.

"I wanted to make pieces that people felt comfortable in but would still look cute in. I just incorporated pieces that I enjoy in my own personal closet, and made it my own."

"I put a lot of time into it because I love sweatpants," she said. "If I could live in sweatpants I would, and I wanted to make sure that it [felt] the right way. I've always wanted to make the perfect sweats, and we definitely achieved that." The matching sweatshirt, though, has a very famous inspiration. "I wanted to make it something that was casual but fashionable, so we extended the neck. I took inspiration from Princess Diana when she was in her athleisure, and that drew me to make my own version of what that sweater was."

That Harvard sweatshirt photo is iconic, and Skye's pal Hailey Baldwin channelled that same look for a British Vogue spread. [2] It's impossibly cool, and one of our top picks from the collection.

The entire collection is very personal to Skye, and every detail, from the leg of the sweatpants to the prints and matching sets, is very intentional. "The all-over print for both the plaid and the cloud pieces were kind of stemming in aspect from my Caribbean roots because if you look into Jamaican fashion, we love patterns, we love a matching outfit."

When we first saw the collection, we gravitated toward the accessories. The chain belt, cloud-print bandana, plaid minibag, and baseball cap are all items we could see fitting into just about anyone's wardrobe, and Skye agrees.

"The all-over print for both the plaid and the cloud pieces were kind of stemming in aspect from my Caribbean roots because if you look into Jamaican fashion, we love patterns, we love a matching outfit."

"We created these pieces so that they can be incorporated into an outfit in many ways," she said. "You don't have to use the chain belt as just a belt, you can put it on the purse. You don't have to use the cloud bandana as just the bandana, you can use it as a hair tie, you can wrap it around your bun. I encourage people to try new things."

The collection is fun, and straddles the line perfectly between statement-making and easy to wear; at H&M prices, this needs to be in your wardrobe ASAP. Plus, as gorgeous as the campaign images are, we've got a few exclusive BTS photos that show you what it takes to get the shot. Now, if you'll excuse us, we've got some shopping to do.

H&M x Justine Skye Cut-out Unitard

How cute is this skater-inspired H&M x Justine Skye Cut-out Unitard [4] ($25)?

H&M x Justine Skye Turtleneck Sweatshirt

Stay cosy in this cool H&M x Justine Skye Turtleneck Sweatshirt [5] ($35).

H&M x Justine Skye Sweatpants

These H&M x Justine Skye Sweatpants [6] ($30) are the perfect grey pair.

H&M x Justine Skye Bag

This cute little H&M x Justine Skye Bag [7] ($18) is going to be a staple.

H&M x Justine Skye Short Top

We'd wear this H&M x Justine Skye Short Top [8] ($15) with the matching biker shorts or high-waisted jeans.

H&M x Justine Skye Contrasting Cycling Shorts

Yes, we need these H&M x Justine Skye Contrasting Cycling Shorts [9] ($25) in our lives.

H&M x Justine Skye Short Patterned Top

We've got heart eyes for this H&M x Justine Skye Short Patterned Top [10] ($15).

H&M x Justine Skye Patterned Satin Scarf

You can do so much with this fun H&M x Justine Skye Patterned Satin Scarf [11] ($8).

H&M x Justine Skye V-neck Dress

This H&M x Justine Skye V-neck Dress [12] ($35) is a great option for going out at night.

H&M x Justine Skye Boxy Jacket and Multi-strand Waist Chain

This H&M x Justine Skye Boxy Jacket [13] ($50) definitely makes a statement, and the H&M x Justine Skye Multi-strand Waist Chain [14] ($15) goes perfectly.

H&M x Justine Skye Cap with Embroidery

This cute H&M x Justine Skye Cap with Embroidery [15] ($10) is going to be a weekend essential.

H&M x Justine Skye Padded Jacket

This H&M x Justine Skye Padded Jacket [16] ($55) is definitely a favourite from the line.

H&M x Justine Skye Short Skirt

The little slits on this H&M x Justine Skye Short Skirt [17] ($25) are so fun, and the look is giving us a major clueless vibe.

H&M x Justine Skye Short Wrap-front Top

This H&M x Justine Skye Short Wrap-front Top [18] ($15) will look great with the matching skirt or just on it's own.

H&M x Justine Skye Patterned Socks

This Winter, stay warm with these H&M x Justine Skye Patterned Socks [19] ($5).

H&M x Justine Skye Platform Sneakers

These H&M x Justine Skye Platform Sneakers [20] ($40) are the perfect white shoe. They go with everything, and we'll be adding them to our cart ASAP.


Source URL
https://www.popsugar.co.uk/fashion/justine-skye-collaboration-hm-46935279