Sunday was a big day for Paris Fashion Week [1]. Before Balenciaga, Valentino, and Givenchy could show their Autumn/Winter 2020 collections, Kanye West [2] staged a surprise Sunday Service [3] at 9 a.m. in Paris's Bouffes du Nord theatre — and then gave out invitations to a select few guests for his Yeezy Season 8 fashion show to be held tonight, Monday Mar. 2.
Attendees at Kanye's special performance were impressed and inspired by the display. "First, Kanye's Sunday Service. Now, everyone is walking on water at Balenciaga. God has come to Paris Fashion Week," Lauren Sherman, executive editor of Business of Fashion hilariously tweeted [4]. While fashion designer and LVMH prize winner Thebe Magugu thanked Kanye [5] "for an incredible Sunday Service this morning — feeling lifted and inspired."
Kanye has used a variety of campaigns to announce each of his Yeezy seasons — from a full collaboration with Adidas Originals for Season 1, to seasons 6 and 7 focusing on Kim Kardashian [6]'s social media clout, and the power of celebrity, in a series of staged paparazzi shots. If the season 8 show follows the momentum of its Sunday Service opening act, then we're keen to see Kanye wow us with an Autumn 2020 collection that aligns with his most recent, alien-like drop of the Yeezy Foam Runners in Sep. 2019.
Watch Kanye West's Sunday Service for Paris Fashion Week, ahead of the Yeezy Season 8 show tonight.
