POPSUGAR UK

Kim Kardashian's Latest Skims Swim Shoot Is Unapologetically Tacky

01/07/2022 - 10:30 PM

Kim Kardashian [1]'s latest campaign is a campy departure from the minimal, futuristic aesthetic [2] she's favoured in recent years. A few months after launching her first swimwear collection [3] under her billion-dollar brand, the reality star and entrepreneur announced on July 1 the upcoming arrival of Skims Metallic Swim: a mix of bikini separates and sporty swimwear available in gold, rose gold, and silver. "Same really good, thick fabric that holds you in and holds you up, like our regular swim, but in metallics," Kardashian said while wearing the swimwear on Instagram Stories.

The campaign, however, is the real newsmaker. Photographed by Nadia Lee Cohen [4], the shots evoke the over-the-top luxury of the Hollywood Hills, with the late '70s, early '80s glam bringing to mind the original "Dynasty" soap opera. (Think: bright eyeshadow and big hair.) In the shots she personally appears in, Kardashian pairs her lamé designs with oversize costume jewellery, a structured rattan bag, and strappy sandals. "Go '70s poolside glam in high-cut heroes dipped in high-shine hues," the campaign's logline reads on Instagram [5].

This comes shortly after Kardashian raised eyebrows with her new sleep set featuring a micro crop top that essentially encourages under boob [6]. "If I wore this to sleep, it would be a necklace by the morning," one person wrote on Instagram. Hey, if it's one thing Kardashian is good at, it's getting people talking.

The collection consists of five mix-and-match bikini separates, three one-pieces, and two coverups, with prices ranging from $48 to $128. See the campaign and browse the complete collection ahead before it hits the Skims website on July 6 at 12:00 p.m. ET.

See Kim Kardashian's Skims Metallic Swim Campaign

Shop the Skims Metallic Swim Collection

Skims Metallic Swim Triangle Top in Champagne [8] ($48)

Skims Metallic Swim Triangle Top in Gold [9] ($48)

Skims Metallic Swim Triangle Top in Nickel [10] ($48)

Skims Metallic Swim Sarong Mini Skirt in Champagne [11] ($78)

Skims Metallic Swim Sarong Mini Skirt in Gold [12] ($78)

Skims Metallic Swim Sarong Mini Skirt in Nickel [13] ($78)

Skims Metallic Swim Dipped Tie Bottoms in Champagne [14] ($48)

Skims Metallic Swim Dipped Tie Bottoms in Gold [15] ($48)

Skims Metallic Swim Dipped Tie Bottoms in Nickel [16] ($48)

Skims Metallic Swim Bandeau Bikini Top in Champagne [17] ($48)

Skims Metallic Swim Bandeau Bikini Top in Gold [18] ($48)

Skims Metallic Swim Bandeau Bikini Top in Nickel [19] ($48)

Skims Metallic Swim Dipped Mid-Waist Bottoms in Champagne [20] ($48)

Skims Metallic Swim Dipped Mid-Waist Bottoms in Gold [21] ($48)

Skims Metallic Swim Dipped Mid-Waist Bottoms in Nickel [22] ($48)

Skims Metallic Swim Cycle Suit in Champagne [23] ($128)

Skims Metallic Swim Cycle Suit in Gold [24] ($128)

Skims Metallic Swim Cycle Suit in Nickel [25] ($128)

Skims Metallic Swim High-Cut One-Piece in Champagne [26] ($108)

Skims Metallic Swim High-Cut One-Piece in Gold [27] ($108)

Skims Metallic Swim High-Cut One-Piece in Nickel [28] ($108)

Swims Metallic Swim Mock-Neck Tank in Champagne [29] ($64)

Swims Metallic Swim Mock-Neck Tank in Gold [30] ($64)

Swims Metallic Swim Mock-Neck Tank in Nickel [31] ($64)

Skims Metallic Swim Cut-Out Monikini in Champagne [32] ($94)

Skims Metallic Swim Cut-Out Monikini in Gold [33] ($94)

Skims Metallic Swim Cut-Out Monikini in Nickel [34] ($108)

Skims Metallic Swim Mid-Waist Short in Champagne [35] ($54)

Skims Metallic Swim Mid-Waist Short in Gold [36] ($54)

Skims Metallic Swim Mid-Waist Short in Nickel [37] ($54)


Source URL
https://www.popsugar.co.uk/fashion/kim-kardashian-skims-metallic-swim-campaign-48874784