Kylie Jenner has just announced her new clothing brand, Khy [1], wearing nothing but a black leather trench coat and red Ferragamo pumps. The 26-year-old Kylie Cosmetics [2] beauty mogul and reality TV star [3] has been cementing her status in the fashion industry for the past few seasons, forging connections with houses from Jean Paul Gaultier [4] to Mugler [5], and she's made the rounds at Paris Couture Week [6], too. As a multimillionaire, entrepreneur, and tastemaker, she's more than prepared to step into the spotlight as a designer, following in the footsteps of her sisters Kim Kardashian [7], who created Skims in 2019, and Khloé Kardashian, who launched Good American in 2016.
Jenner's 24 Oct. outfit post [8], captioned "meet khy," indicates the aesthetic of her label, which appears to be sexy-meets-sophisticated with a dark colour palette. The strong shoulders, leather gloves, and knife-sharp boots incorporated into look one, teased on the official Khy page, suggest edgy '80s undertones. On Jenner, the jacket is unzipped on each side, resulting in skin-revealing, thigh-high slits. Perhaps some of the clothing will be multi-faceted or adjustable, allowing the wearer to tweak each item to their liking — assuming the zippers can also be closed to the hemline. Jenner's dark hair was left slightly messy in tousled waves, and she opted for rouged cheeks, a berry-toned lip, and jet-black manicure.
While we don't have official details to share about the Khy fashion line just yet, comb through Jenner's style evolution [9] to reminisce on her taste and how it's transformed over time, leading her to her next major industry venture.
Kylie Jenner Wearing Khy
Khy's First Reveal
The Khy [11] Instagram account directs followers to sign up for early access, news, and updates at khy.com [12].