If you're starting to think about your autumn wardrobe, there is one piece of advice that will serve you well: think pink. Fashion house Valentino put striking fuchsia on everyone's radar when it took the single colourway to the runway for the autumn/winter '22 show at Paris Fashion Week in March, and the brand has tapped actor Zendaya [1] and Formula One champion Sir Lewis Hamilton [2] to front the latest Pink PP campaign.

Creative Director Pierpaolo Piccioli radically stripped back the Valentino aesthetic to a single hue in a bid to make the colour an identity in itself. "You cannot own a color, but you can own a feeling," states the brands press release. And Zendaya [3], who has been working with Maison Valentino since 2020 [4], has the attitude to match. Shot by Michael Bailey-Gates, the "Euphoria [5]" actor is in top-to-toe pink. In one image, she wears a structured pink minidress teamed with pink tights and platform boots [6]. With no inch of skin on show beneath her neck, her arms and hands are covered with long opera gloves as she carries a box bag.

A second campaign image of Zendaya [7] is full of movement. Dressed in a pink suit with wide-leg trousers teamed with a sheer vest top, her curls are blowing away from her face as she dances. With those signature gloves, a studded pink bag, and long pink earrings, her bold look is one we anticipate will make its way to the high street this autumn.

Image Source: Valentino / Michael Bailey-Gates [8]

The fashion house continued its pink love-in at the couture show where the likes of Anne Hathaway [9] and Florence Pugh [10] were dressed in the signature colourway as they watched the event. Pink really is having a moment as Greta Gerwig's hotly anticipated "Barbie [11]" film has paved the way for the Barbiecore [12] trend to take hold.

Let us be clear: this is a trend for everyone. For the men's campaign, Sir Lewis Hamilton [13] is the chosen one. As well as a seven-time Formula One world champion, he is the first of the Valentino menswear DI.VAs. This initiative — which stands for DI.fferent VA.lues — aims to unite diverse figures from the worlds of cinema, music, literature, and sports to form a real cultural connection. Starting with Hamilton, Piccioli chose the fashion-forward sport star, not only for his style, but for his influence beyond the race track [14]. For example, his charitable foundation Mission 44 [15], which was set up in 2021, aims to empower underrepresented young people through grants and collaborations.

Shot by Nicolas Kern, Hamilton wears a pink caped jacket, a T-shirt, wide-leg relaxed trousers, and studded trainers. He's holding pink paint, with a manifesto painted on the wall behind him reading, "Still I Rise", we assume.

Image Source: Valentino / Nicholas Kern [16]

Hamilton and Zendaya sat next to each other at the iconic March fashion show [17] on the front row, so it's not a huge surprise they have both been tapped to front this latest campaign. One thing's for sure: the fuchsia sure is bright for our autumn dress code.