Lil Nas X is Coach's new ambassador, celebrating the news with a Courage to Be Real [1] campaign released on Thursday, Oct. 6, and lensed by artist Petra Collins [2]. The 23-year-old singer, who has always been vocal about freedom of self-expression [3], takes us through his struggles to become who he is today in a dream-like sequence set to his new single "STAR WALKIN'," as his outfits get even more colourful and creative.
Of course, Lil Nas X wears Coach garb throughout, styled by Stella Greenspan [4], plenty of which you can shop at the brand's new landing page [5]. The Courage to Be Real video is just the first in a series of storytelling moments to come that Lil Nas X will bring to life.
"My whole career has been about breaking down doors, and this campaign represents everything I've overcome so far," Lil Nas X said in a press release. "It's about walking into new chapters of life, new experiences, and new versions of myself, and it's rooted in authenticity and self-expression — two things I really care about. It was really fun collaborating with Stuart and Petra to bring this to life."
Lil Nas X made his modelling debut during New York Fashion Week on the Coach spring 2023 runway, solidifying his partnership with the fashion house. His empowering YSL Beauty campaign [6] was also recently released on Sept. 22, foreshadowing plenty more to come from the game-changing multihyphenate who values inclusivity in all his work.
Ahead, watch Courage to be Real, check out some stills, and shop a few pieces inspired by Lil Nas X's campaign wardrobe.
Lil Nas X For Coach Courage to Be Real
Lil Nas X and Coach Creative Director Stuart Vevers
Coach Signature T-Shirt
Coach Signature T-Shirt [7] ($175)
Coach Pillow Tabby Shoulder Bag 18 in Shearling
Coach Pillow Tabby Shoulder Bag 18 in Shearling [8] ($495)
Coach Varsity Jacket
Coach Varsity Jacket [9] ($695)
Coach Oversized Flannel Shirt
Coach Oversized Flannel Shirt [10] ($325)
Coach Leather Moto Jacket
Coach Leather Moto Jacket [11] ($1,250)