Popsugar Fashion Spring Fashion 2021 Lourdes Leon, Madonna's Daughter, Is the Face of Marc Jacobs Lourdes Leon, Madonna's Daughter, Is the New Face of Marc Jacobs in This Colourful Spring Campaign 17 February 2021 by Sarah Wasilak Image Source: Marc Jacobs As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Model Lourdes "Lola" Leon, who has previously been a muse for Stella McCartney, is announced as the new face of the Marc Jacobs brand with the launch of the shoppable spring 2021 campaign. Lola wears Marc Jacobs's colourful accessories — including the brand's famous Tote collection and ditsy floral jewellery — with ease, posing for the camera in everything from rainbow striped high socks and glitter tights to patent pumps and Mary-Janes. Jacobs has chosen Lola to represent the fashion house because of her youthful spirit and the fact that her mother is Madonna, who has a long history of wearing Marc Jacobs and is a close friend. "TMJ celebrates eclecticism and an individualised approach to personal style. Marc has a long-storied history with Madonna and so it only made sense for us to tap Lola to be the face of the campaign as she perfectly encapsulates the youthful spirit and uncompromising sense of individuality central to this younger expression of the brand," the designer stated in a press release. Ahead, scroll to see the imagery, photographed by Brianna Capozzi and styled by Haley Wollens, and shop the handbags, earrings, and necklaces that Lola shows off in each picture. Related: Marc Jacobs Launches Heaven, a Polysexual Collection, Because Fashion Is For Everyone Image Source: marcjacobs.com Shop the Marc Jacobs Small Traveller Tote Bag in Black ($175) Marc Jacobs Small Traveller Tote Bag in Black $175 from marcjacobs.com Buy Now Image Source: marcjacobs.com Shop the Marc Jacobs Leather Mini Traveller Tote Bag in Shadow Lime ($375) Marc Jacobs Leather Mini Traveller Tote Bag in Shadow Lime $375 from marcjacobs.com Buy Now Image Source: marcjacobs.com Shop the Marc Jacobs Softbox Bag in Apricot Beige ($395) Marc Jacobs Softbox Bag in Apricot Beige $395 from marcjacobs.com Buy Now Image Source: marcjacobs.com Shop the Marc Jacobs Medallion Hoop ($85) and Marc Jacobs Medallion Pendant ($80) Marc Jacobs Medallion Hoop $85 from marcjacobs.com Buy Now Marc Jacobs Medallion Pendant $80 from marcjacobs.com Buy Now Image Source: marcjacobs.com Shop the Marc Jacobs Leather Mini Traveller Tote Bag in Shadow Lime ($375) Marc Jacobs Leather Mini Traveller Tote Bag in Shadow Lime $375 from marcjacobs.com Buy Now Image Source: marcjacobs.com Shop the Marc Jacobs Snapshot Bag in New Cloud White ($295) Marc Jacobs Snapshot Bag in New Cloud White $295 from marcjacobs.com Buy Now Image Source: marcjacobs.com Shop the Marc Jacobs Daisy Studs ($55) Marc Jacobs Daisy Studs $55 from marcjacobs.com Buy Now Image Source: farfetch.com Shop the Marc Jacobs Traveller Ditsy Tote ($195) Marc Jacobs Traveller Ditsy Tote $195 from farfetch.com Buy Now ShoppingSpring Fashion 2021Celebrity KidsFashion ShoppingShoppableCampaignsBagsSpring FashionFashion NewsModels